Descrição

Caiu na rede. E agora?: Gestão de crises nas redes sociais.

Crisis management is no longer optional — it is an essential competence for executives and public servants who lead companies or run government operations. Knowing what can trigger a crisis is only the first step; organizations need clear, organized procedures to respond effectively. Reputation and even an organization’s core business can be at stake.

Patrícia Teixeira’s book fills an important gap in Portuguese-language literature on social media crisis management. Although the internet and social networks are part of everyday organizational life, the speed and scale of online events often outpace professionals’ ability to respond. This updated and revised edition offers practical guidance to close that gap.

Why this book matters

• Brazil is one of the most connected countries on social media, yet many professionals lack the skills to handle digital crises.
• Fast-moving online dynamics demand procedures that combine monitoring, control, and transparent action.
• Poor handling of a crisis can damage reputation and business continuity; prepared organizations can respond quickly and honestly.

What you will find inside

• Practical steps to set up crisis procedures and protocols
• Methods for monitoring and controlling social networks in real time
• Guidance on acting transparently and ethically in controversial situations
• Strategies for professional, proactive management of social media communication
• Simple, objective explanations designed for immediate application

Who should read it

• Executives and senior managers
• Public servants and government communicators
• PR and communication professionals
• Social media and digital teams seeking a practical crisis toolkit

This new edition responds to today’s challenging digital environment with clear, actionable advice — an indispensable resource for anyone responsible for protecting an organization’s reputation online.