Descrição

Chat Commerce: Scale Your Results by Turning Conversations into Sales

The era of online selling has changed — and it begins with conversation.

Remember the sparkle in a great salesperson’s eyes? Not the pushy kind, but the one who understands that selling is, at heart, an act of trust. That spirit didn’t disappear; it evolved. Retail has always been built on conversations. Today, technology gives brands back the ability to listen and respond at scale — with proximity, intelligence and, above all, the speed customers expect.

In a digital-first world, this transformation is accelerating. In Chat Commerce, the first Brazilian book on the subject, Tiago Vailati — a retailer and entrepreneur with experience from the store floor to cutting‑edge technology — uncovers the secret to mastering this new reality.

What you’ll find inside

This book is a practical guide to understanding chat commerce and applying it to your business. Discover:

• Why younger generations — now the majority of consumers — prefer dialogue when they buy
• How the CHAT Method can turn your customer interactions into a revenue engine by combining:
  • Context
  • Humanization
  • Activation
  • Technology
• What successful brands are doing to connect better and sell more, leaving competitors behind

Who should read this

• Retail leaders and e‑commerce managers who want scalable, conversational sales
• Customer service and sales teams aiming to increase conversion through real conversations
• Entrepreneurs and product owners building chat-driven experiences

Prepare to turn every conversation into a real sales opportunity and every interaction into a deeper connection with your customer. The brands that grasp this first won’t just sell more — they’ll change the game.

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