Descrição

Marketing de Conteúdo

Are you a business owner looking to grow online, attract more customers and increase sales? An entrepreneur developing an idea or early-stage venture who wants to reach more people? A marketing, communications or media professional seeking to update your digital skills? Or a freelancer wanting to use marketing to win more clients? If so — this book is for you.

This is a book about the present and future of marketing. It has a beginning, but no end: when you finish the last page, the next step is to write your own story — whether you’re a marketer, entrepreneur, content creator or company leader. The goal of this reading is to expand your thinking, help you connect the dots and show you how to operate at the level of market leaders.

What you’ll find inside

We cover content marketing in all its forms, colors and flavors:

• Strategic planning and content architecture
• Driving traffic and generating leads
• Converting leads into sales
• Technology and the tools that make content scale
• Current trends and best practices
• Content production workflows
• Measurement, analytics and performance metrics

Why this matters

There are two extremely valuable currencies today: Time and Attention. Nobody wants to waste time, and everyone wishes they had more hours in the day. Getting someone to pay attention to you or your business is hugely valuable — if people don’t notice what you say, they won’t perceive your value and they won’t buy from you, no matter how good your product is.

Today, the currency that buys people’s time and attention is content. If you haven’t yet discovered the power of content marketing, the moment is now.

The promise

This book is your practical guide to starting a journey into the fascinating world of content marketing. Read it, apply it, and you’ll never look at marketing the same way again.