Descrição

Transformação Digital: Mentalidade, Cultura, Negócios e Liderança na Era Digital

Navigating the New Digital Age

In a world that never stops changing, the ability to adapt and innovate is more critical than ever. This book offers a deep, practical exploration of digital transformation — tracing its evolution from early industrial revolutions to the expectations shaped by emerging technologies. It reveals what it means to think digitally and how to put that mindset into practice.

What this book covers

• A historical and forward-looking view of digital transformation, from past industrial shifts to future tech trends.
• The digital mindset: dematerialization, delocalization (location-independence), and the core principles of digital thinking.
• Practical methods for understanding and prioritizing customers, including design thinking and Jobs To Be Done, illustrated with real-world examples like McDonald’s.
• The programmer and marketer mindsets: the role of automation and storytelling in crafting digital experiences.
• Building a digital culture: moving from traditional models to new structures such as social networks and remote work, plus guidance on managing remote teams and balancing privacy with transparency.
• Business innovation: from incremental improvements to radical change using techniques like SCAMPER and brainswarming; introductions to startups, agile methodologies, and Growth Hacking, with examples such as Hotmail and Dropbox.
• Digital leadership: the contemporary skills leaders need — cognitive flexibility, critical thinking, and emotional intelligence — to guide teams and organizations through transformation.

Why read this book

More than theory, this is a practical guide that equips you with tools, methods, and real examples to navigate, lead, and thrive in the digital era. Whether you’re a leader, entrepreneur, manager, or changemaker, the methodologies presented will prepare you to take an active role in digital transformation and deliver visible results.

Read on to develop the mindset, culture, business practices, and leadership capabilities required to succeed in the age of digital disruption.