Descrição

e-Commerce: Conceitos, processos, gestão e monetização (Portuguese Edition)

This book is designed to guide managers — especially marketing and communications managers and directors — through the characteristics, procedures and opportunities of transactions carried out via electronic devices (e-commerce). Its chapters are organized to introduce the core concepts used in planning and running an online commerce operation, enabling professionals in administration, marketing and management to gain a comprehensive understanding of:

• The main components of an e-commerce operation and how they interrelate
• The procedures and processes involved in digital transactions
• Managerial implications of specific operational processes

Who this book is for

• Newcomers: If you are new to the world of electronic commerce, this book helps you quickly grasp the variables involved and prepares you to begin your journey as an e-commerce manager.
• Experienced professionals: If you already work in the field, the clear organization of foundational concepts and the wide scope covering different macroprocesses will help you broaden your knowledge or reassess everyday processes.

Why read this book

• Practical orientation toward planning and managing e-commerce
• A structured, concept-driven approach that links theory to managerial practice
• Coverage broad enough to support both learning and professional development

Whether you are starting out or seeking to deepen and challenge your current practices, this book provides a solid, well-organized foundation for understanding and managing e-commerce operations.