Descrição

Comércio eletrônico — conforme o Marco Civil da Internet e a regulamentação do e‑commerce no Brasil

1ª edição (2015)

Overview

The latest book by Professor Tarcisio Teixeira addresses the needs of students, teachers, lawyers, judges, prosecutors, IT and information-technology professionals, business managers and economists. This original and timely work examines electronic commerce under Brazil’s new internet rules and e‑commerce regulation, presenting both doctrinal analysis and practical guidance.

Legal framework analyzed

• Marco Civil da Internet (Law No. 12.965/2014)
• Regulation of Brazilian e‑commerce (Decree No. 7.962/2013)
• Brazilian Civil Code
• Consumer Protection Code (Código de Defesa do Consumidor)
• Scheduled Delivery Law (Lei da Entrega Agendada)
• Federal Constitution

Main topics covered

• Different forms of intermediation and online sales and the new business models that operate in the virtual environment
• Rights and duties of actors in e‑commerce: sellers, intermediaries, price‑comparison sites, search engines, internet and service providers, payment managers/processors, group‑buy platforms, banks and card issuers
• Development and innovations in electronic commerce, including group buying and other collective purchase models
• Payment methods: credit card, direct debit, boleto (bank slip) and payment management systems
• Consumer protection and supplier liability in the online marketplace

Civil liability and technical issues

• Civil liability doctrines: solidarity and subsidiarity among e‑commerce agents
• Contractual and non‑contractual liability; subjective and objective responsibility
• Product and service defects and vices; causal nexus and exclusions of liability

Style and pedagogical features

• Clear, didactic, and systematically organized text designed to facilitate comprehension
• Practical tone with numerous real‑life examples to illustrate common situations for students, professionals and internet users
• Textual aids and visual emphasis to highlight key topics and terms for easier reading and faster reference
• Alphabetical index for quick lookup

Jurisprudence and comparative material

• Up‑to‑date treatment of court positions in Brazil, especially decisions of the STJ (Superior Tribunal de Justiça — Brazilian Superior Court of Justice)
• Extensive bibliography and citations of doctrine, jurisprudence and foreign legislation, with emphasis on U.S. and European sources

Author’s approach

This book blends the theory of an academic with the practice of a lawyer, reflecting the author’s long experience as a professor‑researcher and practicing attorney. It is intended as a practical, accessible reference for anyone working with or studying electronic commerce in Brazil.