Descrição

Da mesa para a tela: novos modelos de negociação na era digital

With the widespread adoption of remote work, many professionals have found themselves overwhelmed by new demands. Working from home was already a modern trend, but safety measures and social isolation accelerated it into the norm to keep productivity from stalling. In July 2022, Elon Musk informed Tesla employees that this remote-work regime would come to an end — a development that pushed many to reconsider the future of work.

As people left forced isolation, a dilemma emerged: should we return to in-person meetings? How do we transition to a new normal that blends the best of both worlds?

Da mesa para a tela offers practical, effective strategies to navigate each environment and explains how those choices reshape human and business relationships. Beyond helping you extract more value from interactions in the new reality, the book points to opportunities for greater agility and success in negotiation — inviting us to step away from the couch and the solitude, and to rediscover the rewards of social interaction.

What you’ll find:

• Clear, actionable guidance for managing remote, hybrid and in-person negotiation settings
• Analysis of how different work modes affect interpersonal and organizational dynamics
• Techniques to increase negotiation effectiveness and decision speed in digital and face-to-face contexts
• Practical tips to rebuild and enjoy social and professional connections after extended isolation

Read more to learn how to move confidently from the table to the screen — and back again.