Descrição

High-Performance B2B Sales: The Definitive Guide

Discover the proven pathway to top-tier B2B sales performance. This book gathers best practices, real-world cases and actionable frameworks so you can consistently win high-value, complex deals.

What you’ll find inside

• Deep-dive chapters that combine solid theory with concrete, real-life case studies.
• A step-by-step map for navigating every stage of the B2B sales process with confidence.
• Practical tools and decision-making frameworks to boost all sales metrics — including compensation.
• Strategies to sell high-impact, complex solutions and close deals that transform organizations.

Who this book is for

• Newcomers who want to enter the world of B2B sales.
• Sales professionals aiming to move into the top-performance tier.
• Managers and leaders who want to build and lead high-performing sales teams.
• Investors, entrepreneurs, CEOs and business owners seeking to win strategic, large-scale contracts.

Why this book works

Each chapter is designed as a focused immersion, giving you both the conceptual foundation and the tactical examples needed to implement change immediately. The central goal is to equip you with the instruments to make better decisions and achieve substantially superior sales results across the board.

About the author

The author brings decades of hands-on B2B experience and a track record of measurable results:

• 30 years working in B2B.
• 20 years in Corporate Solutions for Higher Education.
• More than 200 contracts signed, totaling over R$700 million (Brazilian reais).
• Led 4 successful turnarounds in higher education institutions.
• Built from scratch two corporate solutions divisions within large institutions.
• Founded 4 organizations and exited (sold) one of them.

Good reading — and good business!