Descrição

A logística no e-commerce brasileiro: do clique à entrega — análise e perspectivas do setor de transporte no comércio digital

(English: The logistics of Brazilian e‑commerce: from click to delivery — analysis and perspectives on the transport sector in digital commerce)

Imagine these situations:

• You buy a piece of clothing online and pick it up at a convenient collection point on your way home from work.
• You order the book you’ve been wanting online and it arrives in your hands within hours.
• You request a snack on your phone and it’s delivered to you in 30 minutes by drone.

These examples show how current solutions are already improving the customer experience and will continue to shorten the distance between time and space in purchasing goods. Understanding e‑commerce deeply—especially the logistical processes that make near‑instant delivery possible—is essential. That is the goal of this book.

This publication examines, in an original and practical way, the transformations, opportunities, trends and challenges that e‑commerce has brought to logistics—particularly to transportation. It also presents the results of an unprecedented survey carried out with the main carriers operating in this segment. By laying out the foundations that support online commerce, the book is indispensable for anyone who wants a thorough understanding of the complex processes involved in internet sales and order transportation.

Key themes covered

• Changes and trends in e‑commerce logistics
• Challenges and opportunities for transport operators
• Delivery models: pickup points, same‑day delivery, on‑demand and drone delivery
• Results and insights from a unique survey of leading carriers
• Strategies to balance delivery speed, cost and customer convenience

Who should read this

• E‑commerce managers and retailers
• Logistics and transport professionals
• Policy makers and planners
• Researchers and students in supply chain and transport

Essential messageOffer a variety of delivery services that balance speed, cost and convenience—this is the core rule for improving the customer experience and making modern e‑commerce logistics sustainable.