Descrição

Marketing 5.0: Technology for Humanity

“It’s time for companies to fully unleash the power of advanced technologies across their marketing strategies, tactics and operations. Technology must be leveraged for the good of humanity.”
— Philip Kotler

Philip Kotler — named by The Wall Street Journal as one of the 10 most influential thinkers in business — is the author of more than 50 books translated into over 25 languages. In Marketing 5.0: Technology for Humanity, Kotler explains how modern technologies can generate value, meet customer needs and make a positive difference in the world.

“What impresses me most about this book is how it integrates the power of modern technologies with the new values of humanity. It helps the marketers of tomorrow understand that integration and turn it into effective, sustainable action.”
— Hermann Simon, Founder and Honorary Chairman, Simon‑Kucher & Partners

Attuned to the social and technological shifts of the past decade, Kotler shows how to combine digital evolution with profound changes in consumer behavior. He addresses topics such as:

• the future of customer experience
• artificial intelligence and marketing automation
• corporate activism and purpose-driven strategies

The book also examines the consequences of unequal wealth distribution, the generational divide and the digital gap between groups. Kotler highlights both the vast opportunities and the serious risks these trends pose for organizations and society.

Written in a concise, direct style, Marketing 5.0 offers practical recommendations, real-world examples from a range of industries, and sharp insights into the technological — and above all human — challenges companies must confront.