Descrição

Marketing 5.0: Tecnologia para a humanidade

“É hora de as empresas liberarem plenamente a força das tecnologias avançadas em suas estratégias, táticas e operações de marketing. A tecnologia deve ser alavancada para o bem da humanidade.”
— Philip Kotler

Considered by The Wall Street Journal one of the 10 most influential business thinkers, Philip Kotler is the author of more than 50 books translated into over 25 languages.

“What impresses me most about this book is how it integrates the power of modern technologies with the new values of humanity. It helps future marketers understand that integration and turn it into effective, sustainable action.”
— Hermann Simon, founder and honorary chairman of Simon‑Kucher & Partners

With his talent for making big marketing ideas accessible to a wide audience, Kotler shows how emerging technologies can create value, meet customer needs and make a positive difference in the world.

Attuned to the social and technological changes of the last decade, the book explains how to align digital evolution with dramatic shifts in consumer behavior. Key topics include the future of customer experience, artificial intelligence for marketing automation, and corporate activism.

Kotler also examines the consequences of unequal wealth distribution, generational gaps and the digital divide, helping readers see both the vast opportunities and the significant risks facing organizations and society.

Written in a concise, direct style, Marketing 5.0 delivers practical recommendations, real-world examples from diverse industries, and sharp insights into the technological — and, above all, human — challenges companies must confront.

Why read this book?

• Learn how to harness advanced technologies ethically and effectively in marketing
• Understand how digital change intersects with evolving consumer values
• Get practical guidance and case studies to apply immediately in your organization