Descrição

Marketing 7.0: A Guide for Thinking Marketers in the Age of AI (English Edition)

Understand how people think — not just what algorithms predict — and transform your marketing for an era of augmented consumers.

Philip Kotler, together with Hermawan Kartajaya and Iwan Setiawan of MCorp, presents Mind‑Centric Marketing: a fresh approach that moves beyond pure AI-driven performance to focus on how humans connect, decide, and buy. This book equips marketers to engage the “augmented human” by blending behavioral insight with responsible use of digital and immersive technologies.

Key ideas you’ll get from the book:

• How digitalization, AI, and immersive tech open new pathways into the consumer mind and reshape behavior
• Why an obsession with performance marketing and algorithmic optimization can undermine authenticity and long‑term brand value
• Practical methods for mining customer insights to craft compelling brand stories, meaningful value propositions, effective selling strategies, and memorable customer experiences

Who should read it:

• Executives, business leaders, and marketing professionals seeking a human-centered framework for marketing in the age of AI

Marketing 7.0 is a strategic guide for anyone ready to balance technological capability with a deeper understanding of people — and to build brands that resonate in a world of augmented consumers.