Descrição

Marketplace Best Practices: Transforming Commerce in the Platform Economy (English Edition)

Marketplace Best Practices is a practical, in-depth guide to the online marketplace model — written by Tom McFadyen and the marketplace experts at McFadyen Digital. Drawing on more than 15 years of experience building both retail and B2B marketplaces, this book explains what a marketplace is, who is succeeding with the model, and how organizations can plan, build, launch, and grow their own marketplace businesses.

About the authors

• Tom McFadyen and the McFadyen Digital team — practitioners with 15+ years designing and operating retail and business-focused marketplaces.

What this book covers

Marketplace Best Practices moves beyond surface-level descriptions to explore the nuances and real possibilities of marketplace commerce. Topics include:

• Market motivations for adopting a marketplace model
• Different marketplace models and their applications
• Building a compelling business case
• Making strategic decisions (pricing, governance, partner onboarding, etc.)
• Choosing the right technology and architecture
• Steps to build, launch, and mature a marketplace property

The book’s three main sections

1. WHAT IS AN ONLINE MARKETPLACE?
   Learn the various models and practical applications of the online marketplace approach.
2. WHO IS SUCCEEDING WITH THE MARKETPLACE MODEL?
   Discover the companies and strategies currently profiting from this form of digital commerce.
3. HOW DO WE BUILD AND LAUNCH A MARKETPLACE?
   Practical guidance for retail and B2B organizations on strategy, development, launch, and long-term growth.

Who should read this

• Business leaders, product managers, and ecommerce teams exploring marketplace strategies
• Entrepreneurs and executives planning to launch a marketplace
• Anyone curious about the platform economy and how marketplaces transform commerce

Whether you’re in the early exploration phase or ready to build, Marketplace Best Practices provides a clear, experienced roadmap for turning a marketplace idea into a thriving platform.