Descrição

MES 8 CONSEILS POUR FAIRE DU E-COMMERCE EN AFRIQUE EN 2020

(livre du e‑commerce, faire du e‑commerce en afrique)

A practical, no‑nonsense guide that shares eight actionable tips to start and grow an e‑commerce business in Africa. Clear, focused and written for entrepreneurs who want local strategies that work with African markets, payments, logistics and customer behavior.

What this book covers

• A brief overview of the African e‑commerce landscape in 2020 and why opportunities exist.
• How to research and choose products that sell locally.
• Payment solutions that increase conversions (mobile money, local gateways, alternatives to international cards).
• Logistics and fulfillment: partnering with couriers, managing returns, and optimizing last‑mile delivery.
• Legal, tax and regulatory considerations across different African countries.
• Localizing your store: language, pricing, trust signals and culturally relevant marketing.
• Affordable customer acquisition tactics: social media, influencers, SMS and community marketing.
• Operational tips for scaling, automation and finding local talent or partners.

Who should read it

• Aspiring entrepreneurs exploring e‑commerce opportunities in Africa.
• Small business owners who want to start selling online or expand beyond a single country.
• Dropshippers and marketplace sellers looking to adapt their model to African markets.
• Marketers and operators seeking practical, tested guidance rather than theory.

What you’ll gain

• A checklist of the most important steps to launch quickly and avoid common mistakes.
• Concrete recommendations for payments, delivery and customer experience tailored to African realities.
• Simple, implementable tactics to acquire customers without large budgets.
• A roadmap to take your online store from launch to sustainable growth.

Ready to build an e‑commerce business that fits African markets? This short, actionable guide gives you eight solid tips to get started and grow smartly.