Descrição
Princípios e práticas de revenue management: Gerenciamento de demanda, de receita e de distribuição
Although still emerging among many Brazilian companies, Revenue Management (RM) now faces new complexities and trends. Effective revenue management demands careful control of distribution channels — but that should not be reduced to merely managing growing e‑commerce participation. The real risk is becoming only a channel manager while strategic revenue initiatives receive insufficient attention.
This book responds to market needs by detailing how to handle the key factors required for an efficient RM implementation. It combines theoretical foundations with practical examples to equip professionals with tools to make better decisions and maximize revenue.
Topics covered
- Market segmentation
- Inventory capacity control
- Demand forecasting
- Pricing and distribution strategy
- Performance evaluation
The text includes case studies and expert testimonials, focusing on the dynamic hotel market while presenting concepts and practices that can be transferred to other activities such as food & beverage, spas, car rentals, event space rentals, and any service segments sensitive to demand variation and seasonality. It is intended for practitioners, managers and students who face the challenge—and opportunity—of maximizing revenue.
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