The Digital Marketing Scientist — Revised & Expanded: How to Sell to More People, More Often, and at Greater Value – E-Commerce Update
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The Digital Marketing Scientist — Revised & Expanded: How to Sell to More People, More Often, and at Greater Value
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SKU: 6555444525

The Digital Marketing Scientist — Revised & Expanded: How to Sell to More People, More Often, and at Greater Value

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Cientista do marketing digital: Edição revista e ampliada — Summary

This revised and expanded edition teaches marketers and business owners how to turn marketing into measurable revenue. The book introduces a practical, repeatable approach (the V4 method) to sell to more people, more often, and at higher value by applying data-driven, scientific thinking instead of guesswork.

Core promise

Transform from a specialist into a “marketing scientist” who delivers sales growth through strategy, measurement and continuous validation.

What you’ll learn

  • The V4 method’s four pillars: acquisition, engagement, monetization and retention.
  • Common planning mistakes in digital campaigns and how to move from operational execution to strategic impact.
  • How to validate campaigns using advanced financial metrics (LTV/CAC, Cash-on-Cash Return, etc.).
  • How to apply the scientific method to build replicable, high-performing marketing strategies.

Who it’s for

  • Marketers who want to prove and multiply their impact
  • Entrepreneurs and business owners aiming for scalable revenue growth
  • Teams seeking to replace intuition with validated, repeatable processes

Key benefit

A practical framework to generate exponential revenue by aligning marketing efforts around clear acquisition, engagement, monetization and retention goals — all backed by finance-aware metrics and experimental validation.

Endorsement

“Fiquei muito impressionado quando conheci o Dener… Este conhecimento agora está acessível para quem quiser.”
— Bruno Nardon, Co-Founder Rappi Brasil; Founder Kanui; ex‑VP Dafiti Group

O preço original era: R$ 74,90.O preço atual é: R$ 48,36.

SKU: 6555444525 Categoria:

Descrição

Cientista do marketing digital — Edição revista e ampliada

How to sell to more people, more often, and at higher value

Stop guessing and start delivering what matters most: sales. In this revised and expanded edition, learn a practical, repeatable method to turn your marketing into measurable revenue. This book shows you how to reconnect with marketing’s primary objective—sell the product, sell to more people, sell more frequently, and sell at higher value—using a scientific, data-driven approach.

What you’ll get from this edition

  • A clear, actionable framework: the V4 method—Acquisition, Engagement, Monetization, and Retention—and how to apply each pillar to grow your business.
  • Practical fixes for common campaign mistakes and guidance on moving beyond execution to become a strategic marketing leader inside your company.
  • How to validate campaigns using advanced financial metrics, from LTV/CAC to Cash-on-Cash Return, so every decision is tied to profitability.
  • A repeatable, scientific process for testing ideas and removing opinion-based decisions—build strategies that scale and produce consistent results.

Why this edition matters

Banner promocional da Forhold: organize as tarefas da operação com mensagem central e botão 'Testar grátis' em amarelo do lado direito.

This updated version expands your tactical toolbox and introduces new horizons for digital marketing. It’s not just about tactics; it’s about designing experiments, measuring outcomes, and optimizing toward real revenue growth—fast.

Who this book is for

  • Marketers who want to move from operational work to strategic impact
  • Founders and business leaders who need predictable customer acquisition and monetization
  • Agencies and consultants aiming to deliver measurable ROI for clients

Become more than a specialist—be a scientist of digital marketing

Stop relying on intuition. Use a proven method to create connection with customers, drive exponential revenue, and make decisions backed by data.

“I was very impressed when I met Dener—by his entrepreneurial story, the marketing agency he built, and the impact his results generated for the businesses served by V4. This knowledge is now available to anyone who wants it.”
— Bruno Nardon | Co-Founder, Rappi Brazil; Founder, Kanui; Former VP, Dafiti Group

Ready to sell to more people, more often, and for greater value? This book shows you how.

Preços em BRL

Informação adicional

Editora

Gente
Data da publicação

10 agosto 2024
Edição

1ª
Idioma

Português
Número de páginas

272 páginas
ISBN-10

6555444525
ISBN-13

978-6555444520
Peso do produto

450 g
Dimensões

16 x 3 x 23 cm

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