Descrição

Todos somos uma marca: Construa seu ecossistema de vendas por meio de influência, conteúdo e experiência

(Everyone Is a Brand: Build your sales ecosystem through influence, content and experience)

Discover how to humanize your business and win your customers’ attention.

In an age of information overload and constant change, capturing and keeping consumer attention is more critical than ever. You need smart strategies that attract and retain customers by focusing on what matters most: human connection. This book brings together practical frameworks and real-world cases to help you design an ecosystem that turns people into channels, content into demand, and experiences into loyalty.

What the book covers

• Consumer behavior and how to use it to shape products and services
• Omnichannel approaches that connect online and offline touchpoints
• Social commerce and content-driven marketing that convert audiences into buyers
• Branding, customer experience, and the implications of Industry 4.0
• Case studies and interviews that compare perspectives across generations and sectors

About the author

Alfredo Soares, a communications specialist, interviews leading professionals and analyzes current market cases to offer a hands-on manual for building customer-centric strategies.

What you’ll learn

• Convert people into sales channels
• Build—and humanize—your business to create stronger connections
• Turn customers into a network of influence
• Map consumer behavior to identify business opportunities
• Design memorable experiences that surprise and delight customers
• Create and nurture a community to improve engagement and retention

Today it’s not enough to speak—you must listen, position yourself, build authority, and follow customers through every step of their buying journey. Having customers is no longer sufficient; you need to truly know them.