Descrição

Marketing 7.0: A Guide for Thinking Marketers in the Age of AI

Level up your marketing by putting the human mind back at the center — even as AI reshapes how people live, work, and buy.

Marketing 7.0 introduces “mind‑centric marketing,” a practical framework that moves beyond pure AI-driven performance optimization and focuses on how people think, connect, and make decisions. The book prepares marketers to engage the emerging consumer: the augmented human — someone whose choices are shaped by digital tools, immersive tech, and artificial intelligence.

What this book covers

• How digitalization, AI, and immersive experiences open new ways to access and influence the consumer mind.
• Why an obsession with performance marketing and algorithmic optimization can erode authenticity and customer trust.
• How to mine real customer insights and use them to craft brand storytelling, compelling value propositions, effective selling strategies, and memorable customer experiences.

About the authors

Written by Philip Kotler — one of the world’s leading marketing authorities — together with Hermawan Kartajaya and Iwan Setiawan of the marketing consultancy MCorp, the book blends strategic perspective with practical guidance.

Who should read this

A must‑read for executives, business leaders, and practicing marketers who want a human‑centered approach to marketing in the age of AI.

Discover how to balance smart technology use with a deeper understanding of human behavior to build brands that resonate in an AI‑augmented world.