Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Url do Serviço: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Amazon Customer (comprador verificado) –
Muy claroEste libro ayuda a entender las ventajas y desventajas del modelo marketplace en Amazon y como potenciar tus ventas en las diferentes opciones.
Cliente de Amazon (comprador verificado) –
Recommended for those who want an amazon strategy KickstarterGreat materials for professionals. Food for thoughts if you want to develop a brand strategy for the amazon channel.
Recommended
Giorgio (comprador verificado) –
So much great information!Incredible insight into the world of Amazon. Highly recommend it if your selling on Amazon or want to.
NewDay Co (Authorized Seller) (comprador verificado) –
Excellent book on the opportunities and challenges of AmazonThis is the absolute best book every Brand Manager doesn't know they need. There is so much to selling on Amazon that happens beneath the surface, so many decisions being made that you may not even be aware of. Complicating the matter is the breakneck speed Amazon is growing, evolving, and disrupting traditional distribution channels. This book is the road map you need.
Every brand has different needs. James and Joseph clearly lay out how to identify and optimize for these needs when choosing among several specific distribution strategies. As a Marketing Consultant, I see brands every day that do not realize they have this choice, and let the momentum of their legacy distribution models determine how they are represented in the future – on Amazon.
My main takeaway is that Amazon needs to be separated, controlled, and coordinated with your other distribution strategies. If you are not thinking of Amazon as its own beast, you are not taking advantage of all it has to offer – and it may be harming your brand equity.
Prime Time Distributors (comprador verificado) –
perfect to get to know the basics of amazon from merchant or seller perspectiveshort and agile, clearly written, the book lists all-you-need to know to decide if and how to join amazon to protect your brand and increase your sales.