Ziua Îndrăgostiților: 6 strategii pentru a stimula vânzările și a sprijini companiile în această dată

According to projections from the Federation of Goods, Services and Tourism of the State of São Paulo (Fecomércio-SP), Valentine's Day in 2026 is expected to bring a 4.8% growth in sales, with emphasis on clothing and accessories. In 2025, the date generated R$8 billion, an increase of 15.1% compared to the previous year, according to data from Neotrust Confi in partnership with E-Commerce Brasil.

With that in mind, companies are investing in solutions and strategies that boost commerce and support other organizations to sell more and more strategically on the date. See below:

• Logistics integration through technology:

Supporting companies from various sectors, from retail and industry to consumer goods and e-commerce, the thesis of nstech, the largest supply chain software company in Latin America, is based on the integration of the entire logistics ecosystem. With this in mind, the company created the Transportation Network System (TNS), a category of integrated logistics network that connects, in a fluid and intelligent way, companies and different links in the chain through a single platform to solve pain points such as cost reduction and efficiency gains, compliance adherence, and increased service levels in the logistics operations of shippers and carriers from different sectors.

• Relationship and loyalty beyond seasonality

For one of the main popular shopping hubs in the country, the Circuito de Compras, transforming seasonal sales into long-term relationships has become an essential strategy to increase recurrence. The bet is on building continuous connections with consumers from the first contact, using service, after-sales, and direct communication as tools to strengthen loyalty and encourage new purchases throughout the year. The date is used as a starting point for generating a customer base. The focus is on capturing this consumer during service, payment, or after-sales and ensuring that this contact is not lost. From there, the work is to keep this relationship active frequently, creating new reasons for return, whether through offers, differentiated conditions, or direct communication.

• Data intelligence to drive strategic decisions

With increasingly demanding consumers and a constantly changing market, companies have been investing in the strategic use of data to boost results in retail. Real-time information analysis allows identifying behavior patterns, anticipating consumption trends, and directing decisions with more precision, from promotional actions to positioning and pricing strategies. In this scenario, PiniOn, a market research company specialized in competitive and behavioral data, works to optimize results at all stages of the purchase journey through data intelligence. The proposal is to transform large volumes of information into clear and actionable directions, enabling faster decisions, risk reduction, and greater strategic efficiency in retail.

• AI and automation to increase conversions in seasonal dates

With an eye on the increased demand during Valentine's Day, Loopia is betting on artificial intelligence and automation to support companies in scaling service and increasing sales. Through AI agents integrated with WhatsApp, e-commerce, and marketplaces, the company helps brands offer quick responses, personalized communication, and continuous support to the consumer throughout the entire purchase journey. The strategy seeks to optimize the customer experience during periods of high retail movement, contributing to greater conversion, operational agility, and strengthening the relationship with the public.

• Data intelligence to reduce false positives and ensure conversions

With the approach of Valentine's Day and the increase in online purchases, datatech Quod offers solutions to solve one of the main bottlenecks of this channel that causes shopping cart abandonment: the false positive, when security systems mistakenly block legitimate customers. The company's difference lies not only in the volume of information but in the analytical intelligence applied to the data to extract behavioral signals in real time. This predictive capability allows blocking the false positive in milliseconds during the date's transactional peaks, eliminating friction in payment and ensuring agile approvals that protect retail revenue without giving up risk control.

• Consumption history helps in planning

Looking at what has already happened is a good starting point for planning the date. The Cielo Expanded Retail Index (ICVA) recorded that, on Valentine's Day 2025, retail sales grew 4.9% compared to 2024, with e-commerce ahead of in-person retail. The contrast between sectors stands out: Supermarkets and Hypermarkets led, with an increase of 8.4%, while Bars and Restaurants fell 1.4%, a sign that many couples traded dining out for celebrating at home. “In retail, deciding in the dark is costly,” says Carlos Alves, Vice President of Technology and Business at Cielo. “The more the retailer understands which categories and regions the demand was concentrated in the previous year, the more they get it right when buying, assembling the mix, and serving.” Monitoring one's own data is what allows commerce to decide with more predictability and less risk.