Nk’uko raporo ya FIS ivuga kuri The Global Payments Report 2022, isoko ry’ubucuruzi ku isi riteganijwe kwiyongeraho 55.3% mu mpera z’umwaka utaha, rikagera ku gaciro karenga tiriyari 8 z’amadolari y’Amerika. Muri Brezili, iki kibazo kirashimishije kurushaho, aho biteganijwe ko 95% by’ibicuruzwa bigurishwa kuri interineti biziyongera, bikagera kuri miliyari 79 z’amadolari y’Amerika. Iki gitekerezo kirashimishije, ariko kugira ngo iki ntego kigerweho, ibigo bigomba kurenga ingamba zisanzwe zo kugurisha (nk’igabanyirizwa ry’ibiciro no kohereza ibicuruzwa ku buntu) n’ingamba zo kwamamaza, nko kugabanya ibikubiye ku mbuga nkoranyambaga, cyane cyane mu ntangiriro z’umwaka, igihe kirangwa n’isuzuma ry’imishinga no gutegura icyiciro gikurikira.
Muri iki gihe, isoko ubwaryo ritanga ubundi buryo butanga ingaruka zikomeye ku mubano uri hagati y’ikirango n’abakiriya, ariko akenshi bukirengagizwa, nko kwamamaza kw’abafatanyabikorwa.
Akazi ko kohereza abandi
Imwe mu ngero z'ingenzi ni ubucuruzi bw'abafatanyabikorwa, ingamba aho abafatanyabikorwa bamamaza ibicuruzwa cyangwa serivisi by'ikirango mu gihe bahabwa komisiyo ku bicuruzwa cyangwa ibikorwa byakozwe hashingiwe ku nama. Ubu buryo butuma amasosiyete ashobora kwagura urwego rwayo n'ubucuruzi bwayo nta gushora imari mu kwamamaza, kuko kwishyura bikorwa gusa ku musaruro watanzwe n'amasosiyete.
Kugira ngo tuguhe igitekerezo cy'ingaruka z'iyi gahunda, muri Leta Zunze Ubumwe za Amerika, kwamamaza kw'abafatanyabikorwa bingana na 15% by'amafaranga yose yinjira mu itangazamakuru rya elegitoroniki na 16% by'ubucuruzi bwo kuri interineti mu 2024. Ukurikije uko ibintu bimeze mu gace utuyemo, iyi ngamba yarushijeho gukomera. Nk'uko raporo ya Admitad ibivuga, umubare w'abafatanyabikorwa muri Brezili wiyongereyeho 8% mu 2023. Ni ngombwa kumenya ko ubucuruzi ari bwo bwiganje mu kwaguka kw'iyi gahunda mu gihugu, bungana na 43% by'amafaranga yinjira muri iri soko.
Mu myaka iri imbere, kimwe mu bintu by’ingenzi bizagenda bigerwaho ni ugushyira mu bikorwa ubuhanga bw’ubukorano mu bukangurambaga bw’abafatanyabikorwa. Ibi biterwa nuko ikoranabuhanga rizakoreshwa mu kunoza ikorwa ry’ibikubiye mu nyandiko, abareba ibice by’amakuru neza kurushaho, ndetse no guhanura uko abaguzi bazajya babigenza. Mu yandi magambo, ibigo bizashobora gutanga poromosiyo zihariye kandi zijyanye n’ibyo abareba, bigatuma abantu benshi bahindura amakuru hashingiwe ku makuru yakusanyijwe kandi agasuzumwa mu gihe nyacyo.
Byongeye kandi, abaguzi benshi barimo gukoresha abafasha ba interineti kugira ngo babone amasezerano, bisaba guhindura ingamba za SEO kugira ngo barebe ko kwamamaza kwabo n'ibicuruzwa byabo biri mu bya mbere bigaragara mu bisubizo by'ishakisha. Ku bacuruzi, uku kunoza bishobora kuba inyungu ishimishije mu irushanwa rigamije kunoza imikorere y'ibigo bikorana n'ibigo by'abafatanyabikorwa ndetse n'ibigo by'abafatanyabikorwa.
Ingaruka z'ingano zose
Ikindi kintu cy'ingenzi ni ingamba zibanda ku mbuga nkoranyambaga, cyane cyane hifashishijwe abakora imbuga nto n’iziciriritse. Nubwo bafite abantu bake, aba bahanga bakunze kugira uruhare runini mu kwamamaza no kwizerana, bigatuma baba abantu bakomeye. Ibyifuzo byabo by’ukuri, hamwe n’ibitangwa byihariye, bikunze kugira ingaruka zikomeye ku kugurisha.
Mu buryo bujyanye n'ibi, ni ngombwa kuzirikana ko kwamamaza abantu bafite uruhare runini mu kwamamaza ari ikintu gikomeye cyane muri Brezili, kubera ko icyo gihugu ari cyo cya mbere ku isi mu mubare w'abantu bafite uruhare runini mu ikoranabuhanga kuri Instagram. Dukurikije ubushakashatsi bwakozwe na Nielsen, hari abantu barenga miliyoni 10.5 bafite abayoboke bagera ku gihumbi kuri uru rubuga, hiyongereyeho abandi 500.000 bafite abafana barenga 10.000.
Nanone, ubuhanga bwo gukora imibonano mpuzabitsina (AI) bukoreshwa nk'igikoresho cyorohereza guhuza ibirango n'abakora ibikubiye muri iyi porogaramu. Byongeye kandi, byongera uburyo bwo guhindura poromosiyo, bugahindura imyitwarire y'abakoresha.
Amafaranga agenda akongera akagaruka
Amaherezo, ingamba zo kugaruza amafaranga no kugurisha amafaranga ziracyakunzwe, cyane cyane mu bihe by’ubukungu butifashe neza. Amasosiyete atangaza aya masoko afite amahirwe menshi yo gukurura abaguzi bashaka kugabanyirizwa ibiciro, kuko inyungu igaragazwa n’abaturage muri gahunda z’ubudahemuka, nk’uko ubushakashatsi bwashyizwe ahagaragara umwaka ushize n’Ishyirahamwe ry’Amasosiyete yo muri Brezili y’Isoko ry’Ubwitange (Abemf) bwabigaragaje.
Bityo rero, birashoboka kuvuga ko ibigo bishora imari mu ngamba nshya, nko kwamamaza ku bufatanye, gukoresha ubuhanga bwa AI, n'imbaraga z'abantu bakomeye, bifite amahirwe menshi yo gukurura ibitekerezo by'abaguzi no kongera inyungu zabo. N'ubundi kandi, ubunararibonye bwihariye kandi bujyanye n'ibyo bukora bufite imbaraga zo guhindura imigambi yo kugura mo guhindura ibicuruzwa.
