Iterambere ry’ubucuruzi bwa elegitoroniki bwo muri Brezili ritanga imbogamizi nshya ku bigo: kugurisha byinshi nta mbogamizi mu mikorere. Ibitekerezo byatanzwe n’Ishyirahamwe ry’Ubutasi n’Ubucuruzi bwa elegitoroniki ryo muri Brezili (ABIACOM) mu 2026 bigaragaza ko uru rwego rugomba kugera kuri miliyari 258 z’amadorari y’Amerika, aho impuzandengo y’amadorari y’Amerika 564.96 n’abaguzi bashya miliyoni ebyiri binjira. Igitekerezo ni uko isoko rizakomeza kwiyongeraho 10% buri mwaka kugeza mu 2029, aho rigomba kugera kuri miliyari 343 z’amadorari y’Amerika. Iki gipimo cy’iterambere, kimaze kugaragaza ukwiyongera kwa 63% mu mafaranga yinjira muri Brezili mu bucuruzi bwa elegitoroniki hagati ya 2021 na 2025, gihinduka umubare ukomeza kwiyongera w’ibicuruzwa bitandukanye, bikozwe mu ipaki imwe ku yindi, aderesi imwe ku yindi, bigatuma ikirometero cya nyuma kiba intera ihenze cyane kandi igoye kuzamuka mu ruhererekane rw’ibikoresho byose.
Iri terambere ritanga amahirwe ku bacuruzi n'ibigo by'ikoranabuhanga mu gihe icyarimwe byongera igitutu ku ruhererekane rw'ibikoresho byose. Uko ingano y'ibicuruzwa igenda yiyongera, ni ko hakenerwa inyubako zishobora kwemeza umuvuduko, kugenzura no guteganya ko ibintu bizagenda neza. Byongeye kandi, igikorwa cyateguwe ku rwego runaka rw'ibikenewe gishobora gutakaza umusaruro vuba iyo gikeneye kugendana n'iterambere ryihuse.
Gutanga ibicuruzwa ntibikiri intambwe ya nyuma mu rugendo rwo kugura gusa. Bigira ingaruka ku buryo butaziguye ku cyemezo cy'umuguzi, uko abona ikirango, ndetse n'amahirwe yo kongera kugura. Igihe cyo gutanga ibicuruzwa cyavuzwe mu gihe cyo kugura kigomba gushyigikirwa n'ibikorwa bihuriweho, kuva ku gucunga ububiko kugeza ku iyubahirizwa ry'ibyo bategetse.
Iyi mimerere isaba impinduka mu buryo bwo kugenzura ibijyanye n'ibicuruzwa. Gushaka ko ibicuruzwa byihuta ntibishingira gusa ku kugabanya igihe cyo gutwara, ahubwo binashingira ku miterere y'ibikorwa bituma ibyo bicuruzwa bitegurwa kandi byoherezwa vuba. Iyo ibikorwa bikuze nta gahunda, ibibazo nko gutinda gutoranya ibyo bicuruzwa, kutagaragara neza mu bubiko, n'amatsinda aremereye atangira kwangiza ubunararibonye bw'abakiriya. Si impanuka ko ibikorwa bigishingiye ku gutegura inzira n'intoki, inyandiko zanditse zo kohereza, no gutumanaho binyuze muri porogaramu zo kohereza ubutumwa kugira ngo bitegure ibyo bicuruzwa bihura n'ingorane nyinshi mu kubahiriza igihe ntarengwa uko umubare w'ibyo bicuruzwa wiyongera. Icyahindutse mu myaka ya vuba aha si ingano y'ibyo bicuruzwa gusa, ahubwo ni n'uburyo ibyo bicuruzwa bitegurwa kandi bigashyirwa mu bikorwa.
Kubera iyo mpamvu, moderi nka Ship From CD/Hub zigira akamaro. Binyuze mu gukoresha ibigo bitanga ibicuruzwa n'aho bihurira mu buryo bw'ikoranabuhanga mu gutegura no kohereza ibicuruzwa, ibigo bishobora gushyiraho imiterere iteguye kandi inoze yo gukorera uturere dutandukanye, bigakomeza kugenzura imikorere no kwaguka.
Gushyira hamwe ibikorwa mu buryo bw'ubwenge bituma habaho imikorere myiza. Hamwe n'imikorere isanzwe, imicungire myiza y'ibicuruzwa, n'ubwikorezi bushoboka, ibikorwa bisubiza neza ihindagurika ry'ibikenewe, nk'ibihe byo kwamamaza n'amatariki y'ibihe. Intego si ukwimura ibicuruzwa vuba gusa, ahubwo ni ugushyiraho ishingiro ry'ibikoresho rishobora gukomeza iterambere. Ikoranabuhanga rituma habaho iyi gahunda y'ubwenge: sisitemu zo gukwirakwiza ibicuruzwa, gukurikirana ibintu mu buryo bw'igihe nyacyo, n'iminara yo kugenzura ikoranabuhanga bitanga ishusho yuzuye y'ibikorwa byose, bigatuma habaho igikorwa mbere yuko gutinda by'agateganyo bihinduka ikibazo kinini.
Aho izi nyubako ziherereye nabyo ni ingenzi cyane. Kuba hafi y’aho hantu hahurira abakiriya bigabanya intera kandi bigafasha mu iterambere ry’uburyo bwo gutanga serivisi bwihuse, harimo n’ibikorwa bya Next Day mu turere tumwe na tumwe. Uku kuzigama igihe bigira ingaruka zitaziguye ku bunararibonye bw’abaguzi, barushaho kwitega ko ibintu byoroshye kandi bigaragarira mu mucyo mu gihe cyose cyo kugura.
Ku bigo byaguka, ibijyanye n'ubwikorezi bigomba kureka gufatwa nk'ahantu ho gukorera gusa ahubwo bigatangira gufatwa nk'igice cy'ingamba zo gukura. Kugurisha bikozwe binyuze mu bukangurambaga bwo kwamamaza bihinduka umusaruro gusa iyo ikigo gishoboye gutanga ibicuruzwa ku gihe kandi gifite ubwiza bwitezwe.
Kubwibyo, imwe mu mbogamizi zikomeye z’ubucuruzi bwo kuri interineti ni uguhindura icyifuzo cy’abaguzi kijya mu iterambere rirambye. Kwagura imikorere ntibisobanura gusa gutunganya amabwiriza menshi, ahubwo bivuze ko buri ntambwe igendana n’iterambere ritagize ingaruka ku musaruro cyangwa kwiyongera gukabije kw’ibibazo.
Ahazaza ho kohereza ibicuruzwa byihuse bisaba guhuza ikoranabuhanga, igenamigambi, n'ibikorwaremezo bihagije. Kugabanya igihe cyo kohereza ibicuruzwa ni ingenzi, ariko gushyiraho imikorere iteganijwe ishobora gukomeza ubuziranenge ndetse no mu bihe by'ubukene bwinshi nibyo bituma amasosiyete akura buri gihe. Isoko rimaze kugaragaza ikiguzi cyo kudahindura ibintu: serivisi y'iposita yo muri Brezili, Correios, yatsinze igihombo cya miliyari 8.5 z'amadolari mu 2025, aho byari biteganijwe ko bizagera kuri miliyari 10 z'amadolari mu 2026, maze FedEx irangiza kohereza ibicuruzwa mu gihugu muri Brezili nyuma y'imyaka 37 ikora—ibikorwa bigaragaza ingorane zo gukomeza uburyo gakondo, butarimo ikoranabuhanga mu gihe habayeho ubwinshi bushya n'ubugoranye bw'ubucuruzi bwa elegitoroniki. Ku rundi ruhande, ibikorwa byashoye imari mu ikoranabuhanga nko gukoresha uburyo bw'ikoranabuhanga, gukurikirana mu gihe nyacyo, no gucunga inzira za elegitoroniki byashoboye kwagura kohereza ibicuruzwa bidatakaje ubuyobozi. Ikoranabuhanga ryaretse kuba ikintu gitandukanya ibintu kandi ryabaye ishingiro rikomeza umuvuduko, kugaragara, no kwizerwa nk'uko ubucuruzi bwa elegitoroniki busaba muri iki gihe.
*Norton Canali ni umuyobozi w’ubucuruzi wa EuEntrego.com, ikigo cy’ikoranabuhanga gihuza abacuruzi n’umuyoboro munini w’abatwara ibicuruzwa bigenga muri Brezili. – Imeri: [email protected].
