Mu gihe Umunsi w’Ababyeyi wegereje, wizihizwa uyu mwaka ku ya 11 Gicurasi, urwego rw’ubucuruzi rurimo kwitegura imwe mu matariki akomeye cyane ku ngengabihe y’ubucuruzi yo muri Brezili, ikaba iya kabiri nyuma ya Noheli mu bwinshi bw’ibicuruzwa. Dukurikije ubushakashatsi buherutse gukorwa ku nyungu zo kugura bwashyizwe ahagaragara n’ibigo nka Fecomércio na SPC Brasil, abarenga 75% by’abaguzi bateganya guha impano ba nyina, aho impuzandengo y’amafaranga ikoreshwa iri hagati ya R$ 150 na R$ 250. Inzego z’imideli, ubwiza, ibikoresho by’ikoranabuhanga, n’ibiribwa ni zo zikunda.
Impuguke mu bya marketing no mu bijyanye n’ubucuruzi, Frederico Burlamaqui, asobanura ko iyi tariki ari amahirwe y’ingamba ku bigo byo kongera inyungu, gukurura abakiriya bashya, no kugumana abasanzwe binyuze mu guhaha mu buryo bw’amarangamutima no mu buryo bwihariye. Yagize ati: “Umunsi w’Ababyeyi ufatwa nk’itariki ya kabiri y’ingenzi mu mwaka ku bacuruzi bo muri Brezili, kandi ingaruka zawo ni ingenzi haba mu bucuruzi no mu bikorwa by’inzego zitandukanye. Byongeye kandi, kuba Umunsi w’Ababyeyi ukurura amarangamutima bitanga ibidukikije byiza byo kwamamaza bihuza ibigo n’abaguzi cyane, ibyo bikaba bigira uruhare runini mu gukomeza isura n’aho amasoko y’ibigo aherereye.”.
Ariko, kugira ngo babone inyungu muri iki gihe cyo kugurisha kiri hejuru, Burlamaqui iraburira ko hakenewe ibirenze kwamamaza neza gusa. Ba rwiyemezamirimo bagomba gushora imari mu igenamigambi ry’ingamba no kwamamaza bihuye neza n’abo bashaka. "Umunsi w’Ababyeyi ni umwanya mwiza wo gushimangira umubano n’abakiriya, kubyara agaciro k’ikirango, no kuzamura ibicuruzwa. Ariko byose bitangirira ku igenamigambi n’ubumenyi bw’isoko," ibi ni ibyasobanuwe n’impuguke.
Inama zo gukoresha ubucuruzi mu kuzamura ubucuruzi ku munsi w'ababyeyi
1 - Gutegereza ni ingenzi
Burlamaqui asaba ko ibikorwa byo kwamamaza byatangira kwamamazwa nibura ibyumweru bitatu mbere y’uko bitangira. Yagize ati: "Ntibihagije kwamamaza gusa mu mpera z'icyumweru cy'itariki. Ibirango byubaka inkuru n'umubano mu byumweru byabanje bikunda guhindura abantu benshi.".
2 - Menya abagukurikira kandi utange ibisubizo byihariye
Amakuru agaragaza ko abaguzi barimo gushaka impano zifite akamaro. Impuguke igira iti: "Gutanga inama ku mpano zigenewe abantu, ibikoresho byihariye, n'ibintu by'amarangamutima ni uburyo bwo kugaragara neza. Umukiriya aba ashaka ikintu kigaragaza umubano afitanye na nyina, atari ibicuruzwa gusa.".
3 – Shyira imari mu bikubiye mu nkuru no mu nkuru
Ibirango bivuga inkuru nziza bikurura imitima y'abaguzi. Burlamaqui yagize ati: “Ubukangurambaga buha agaciro urukundo, kwibuka, n'ubutandukanye bw'ababyeyi buriho muri iki gihe ni ingirakamaro kuruta itumanaho rusange. Amarangamutima ni inshuti ikomeye kuri iyi tariki.”.
4 – Huza imiyoboro yo kuri interineti n'iyo hanze yayo
Nubwo ubucuruzi bwo kuri interineti bwateye imbere, ibintu byinshi biracyagurishwa imbonankubone. Impuguke irasobanura iti: "Guhuza imiyoboro ni ingenzi. Gukoresha ikoranabuhanga kugira ngo ukure abakiriya, ubashishikarize, kandi ubagumane, ndetse no gukoresha ibikoresho bifatika kugira ngo wishimire uburambe bwo guhaha, ni uruhurirane rukomeye.".
5 - Tanga inyungu nyazo
Kugabanyirizwa ibiciro, kohereza ubuntu, gupfunyika impano, kohereza ku mubyeyi mu buryo butaziguye, n'uburyo bwo kwishyura budasanzwe bishobora kuba ibintu bitandukanya ibintu bigira ingaruka ku cyemezo cyo kugura. Burlamaqui yagize ati: “Abavugana mu buryo bwuje impuhwe no mu buryo bw'ubuhanga ni bo bagaragaza ko ari umunsi mukuru w’impano, kandi ibyo bigomba kugaragara muri buri kantu kose k’ubukangurambaga.”.
6 – Gushyiraho ubufatanye mu by'ingamba
Gufatanya n'izindi nganda cyangwa ubucuruzi bwo mu gace runaka bishobora kwagura uburyo bwo kwamamaza bukoreshwa no kongerera agaciro ubunararibonye bw'abakiriya. Agira ati: "Ubufatanye n'abacuruzi b'indabo, inganda zikora imigati, salon z'ubwiza, cyangwa ibigo bitanga ibicuruzwa, urugero, bishobora gutuma habaho ibikorwa byo kwamamaza bihuriweho, tombola, n'ibirori bishimisha rubanda kandi bigatuma abantu benshi bamenyekana.".
7 – Shyira imari mu kwerekana amadirishya afite insanganyamatsiko n'ikirere
Ku isoko ry’ubucuruzi, imiterere y’aho hantu igaragara ni yo ituma habaho itandukaniro rikomeye. Burlamaqui agira ati: “Idirishya ryatekerejweho neza kandi rikurura ububyeyi mu buryo bw’amarangamutima kandi rigashishikariza abantu kugura. Utuntu duto nk’indabyo, amagambo y’urukundo, n’amatara meza bigira uruhare mu gutuma habaho ikirere gishimishije.”.
8 - Koresha kwamamaza kw'abantu bafite uruhare runini mu nyungu zawe
Ubufatanye n'abantu bakomeye bakorana n'abo ugamije bushobora kwagura ibikorwa byawe byo kwamamaza no gutuma habaho umubano uhamye n'abaguzi. Impuguke ishimangira iti: "Inama iturutse ku muntu wizewe ifite uburemere bukomeye, cyane cyane ku matariki yuzuyemo amarangamutima nk'umunsi w'ababyeyi.".
9 – Tanga uburambe butandukanye bwo guhaha
Haba kuri interineti cyangwa mu buryo bufatika, gutanga uburambe butazibagirana ni ikintu cy'ingenzi gitandukanya. Serivisi yihariye, gupakira ibintu byihariye, amatike yihariye, umuziki wo inyuma, cyangwa ibikorwa byo gusabana bishobora guhindura kugura mo umwanya udasanzwe.
10 – Kugenzura ibyavuye mu bushakashatsi no kubyigiraho
Nyuma y’igihe cyo kwiyamamaza, ni ngombwa gusesengura amakuru yabonetse: ibicuruzwa bigurishwa cyane, inzira zifite igipimo cyo guhindura ibicuruzwa kiri hejuru, uruhare mu bikorwa, inyungu ku ishoramari (ROI), n'ibindi. Burlamaqui asoza agira ati: "Ubu bumenyi buzaba ingenzi mu gutegura iminsi mikuru iri imbere no gushimangira ingamba zo kwamamaza iki kigo muri rusange.".
