Amasosiyete menshi asanzwe aracyabona ko gukoresha ikoranabuhanga ari ikintu kiri kure cyangwa kidakenewe, ariko imiterere yarahindutse. Amasosiyete adahuza ibintu arangiza atakaza abakiriya ku bahanganye bashya kandi bafite imikoranire myiza. Reba gusa ikoreshwa ry'ibicuruzwa: abantu benshi barimo gukora ubushakashatsi ku bicuruzwa kuri interineti, bagura ibicuruzwa bakoresheje telefoni zigendanwa, kandi biteze serivisi yihuse binyuze muri porogaramu zo kohereza ubutumwa. Abataragera muri iyi si barimo gusubira inyuma.
Ubushakashatsi bwakozwe n'Ishyirahamwe ry'Inganda (CNI) bwagaragaje ko 58% by'amasosiyete manini muri Brezili yatangiye ibikorwa byo guhindura ikoranabuhanga. Ariko imibare itangaje ni uko 29% gusa ari bo bashoboye gushyira mu bikorwa izi mpinduka neza, bigaragaza ko benshi bagihura n'ingorane mu kumenyera.
Nk’uko Thiago Finch, rwiyemezamirimo akaba n’umuyobozi mukuru wa Holding Bilhon abivuga, ikosa ibigo byinshi bikora ni ukubona ikoranabuhanga nk’ikiguzi gusa, bitabanje gusobanukirwa inyungu nyazo. Yagize ati: “Impinduka mu ikoranabuhanga si ikoranabuhanga gusa; ahubwo ni uburyo bushya bwo kugurisha no guhuza abakiriya. Muri iki gihe, abatabishoramo imari barimo guta amafaranga kuko bananirwa kugera ku bantu benshi basanzwe biteze ubu bunararibonye nk’ubu.”
Ni iki amasosiyete yungukira mu kwimukira mu ikoranabuhanga?
Gushyira mu buryo bw'ikoranabuhanga bituma ubucuruzi busanzwe bugera ku bakiriya benshi batiriwe bashora imari mu nyubako nini. Urugero, hamwe n'ubucuruzi bwo kuri interineti, iduka ryo mu gace runaka rishobora kugurisha mu gihugu cyose. Resitora ikoresha gutumiza kuri interineti irushaho koroshya kandi ikagabanya imirongo. Ubucuruzi buto bukoresha imbuga nkoranyambaga mu gutanga serivisi ku bakiriya bushobora kugurisha byinshi hatishingiwe gusa ku bakiriya binjira mu muryango.
Byongeye kandi, gukora ibikorwa by’imbere mu buryo bwikora bizigama igihe n’amafaranga. Sisitemu z’ubuyobozi zifasha gutegura ububiko bw’ibikoresho, kugenzura igurishwa, ndetse no gukumira gusesagura. Uburyo bwo kwishyura butuma ibikorwa byihuta kandi bikagira umutekano. Ibi byose binoza ubunararibonye bw’abakiriya kandi bikazana umusaruro utaziguye ku nyungu.
Indi ngingo y'ingenzi ni ugukusanya amakuru. Ibikoresho by'ikoranabuhanga bituma abantu bumva neza imyitwarire y'abakiriya, ibyo bikaba bibafasha gutanga ibicuruzwa na serivisi bihuye neza n'ibyo bifuza by'ukuri. Thiago Finch agira ati: "Aho kugerageza gukeka icyakora, amasosiyete atangira gufata ibyemezo bishingiye ku makuru afatika.".
Impamvu amwe mu masosiyete akomeje kwanga gukoresha ikoranabuhanga
Nubwo hari ibyiza byinshi, amasosiyete menshi asanzwe aracyarinda iyi mpinduka. Impamvu nyamukuru ni ubwoba bw'ibitazwi. Ba rwiyemezamirimo benshi batinya gukora amakosa, gukoresha amafaranga badasubizwa, cyangwa ntibazi aho bahera.
Ikindi kintu ni umuco w’ibigo. Ibigo by’imiryango cyangwa ibigo bimaze imyaka ibarirwa muri za mirongo bikora kimwe bishobora kugorwa no kwemeza itsinda ryabyo n’abayobozi ko gukoresha ikoranabuhanga ari ingirakamaro. Ikibazo ntikiri mu ikoranabuhanga gusa, ahubwo kiri no mu guhindura imyumvire y’abamenyereye gukora ibintu byose n’intoki.
Finch asobanura ko iyi mbogamizi igomba kugerwaho kugira ngo ikigo gikomeze guhangana. “Isoko ntiritegereza. Muri iki gihe, iyo umuguzi abonye umunywanyi utanga uburyo bworoshye bwo korohereza abamugana, ahita ahindura abamugurisha. Uko ikigo cyaba gisanzwe cyangwa gihamye gute, iyo kidatuma umukiriya yoroherwa, kizatakaza imbaraga. Ibi biva ku bintu byoroshye, nko kwemera kwishyura amakarita y’inguzanyo, kugeza ku bintu bigezweho, nko kwitega ibyifuzo by’umuguzi,” nk’uko umuyobozi mukuru abigaragaza.
Uburyo bwo gutangira gukoresha ikoranabuhanga nta ngorane
Ku bashaka gutera intambwe zabo za mbere badafashe ibyago bikomeye, icyiza ni ugutangira ari gito. Resitora ishobora kugerageza gutumiza kuri interineti mbere yo gukora porogaramu yayo. Iduka rishobora kugurisha binyuze kuri Instagram mbere yo gufungura urubuga rwuzuye rw'ubucuruzi bwo kuri interineti. Impinduka nto zimaze kugira icyo zihindura mu mikorere no mu buryo abakiriya babona ibintu.
Gushora imari mu myitozo y'ikipe nabyo ni ngombwa. Abakozi benshi bashobora kwanga impinduka kuko bumva batiteguye gukoresha ibikoresho bishya. Amahugurwa n'ubufasha bw'imbere mu kigo bifasha gutuma iri hinduka rigenda neza kandi rirushaho kuba ryiza.
Byongeye kandi, kugira abafatanyabikorwa bihariye bishobora kwihutisha inzira. Ibigo by'ikoranabuhanga bitanga ibisubizo byateguwe byoroshya ikoreshwa ry'ikoranabuhanga bitabaye ngombwa ishoramari rinini ry'ibanze kandi bifite aho bihurira hasobanutse. Icy'ingenzi ni ugutangira no guhindura uko bikenewe ku bucuruzi.
Nk’uko Thiago Finch abivuga, ikosa ni ugutekereza ko iyi mpinduka ishobora gusubikwa. Ashimangira ati: "Abataratera iyi ntambwe bagomba kugira icyo bakora ubu. Iterambere ry'ikoranabuhanga ryaretse kuba ikintu cy'ingenzi kandi ryabaye uburyo bwonyine bwo kwemeza iterambere mu myaka iri imbere.".
