Gufunga ubucuruzi, byaba bitewe n'impinduka mu mishinga, iherezo ry'igihe runaka, cyangwa se ngombwa, bihora ari ikibazo gikomeye. Icyemezo ubwacyo gifite uburemere bw'amarangamutima n'ingamba, kandi kirushaho kugorana iyo kijyanye no gusohora imitungo n'ibikoresho byakusanyijwe mu gihe cyose cy'ibikorwa. Ariko, icyo ba rwiyemezamirimo benshi batazi ni uko ubu bubiko bushobora guhinduka amahirwe meza yo kunguka amafaranga.
Ibikoresho byo mu gikoni, ibikoresho byo mu nzu, ibikoresho byo mu biro, ibikoresho by'ikoranabuhanga, imashini zo mu nganda, ndetse n'imodoka zikoreshwa n'amashanyarazi bishobora kongera kugurishwa vuba kandi mu mutekano binyuze mu mbuga za interineti zihariye. Iri soko ryo kugurisha ryazamutse vuba kandi mu buryo burambye, bitewe n'ubwiyongere bw'abashishikajwe no gushaka ibisubizo bihendutse.
Ubushakashatsi bwakozwe na Thredup bwerekana ko urwego rw'ibicuruzwa byakoreshejwe rurimo kwiyongera, ku busanzwe, inshuro eshatu kurusha urwego rw'imyenda gakondo. Biteganyijwe ko mu 2027, ibice nk'amaduka acuruza ibintu byakoreshejwe bizikuba kabiri, bikinjiza hafi miliyari 350 z'amadolari y'Amerika. Muri Brezili, OLX yagaragaje ko 61% by'abaguzi basanzwe bakoresha imbuga za interineti kugira ngo bagurishe ibintu byakoreshejwe nk'uburyo bwo kwinjiza amafaranga y'inyongera. Ku busanzwe, buri muntu afite ibintu bifite agaciro ka R$ 2,113 bishobora kwinjiza amafaranga, isoko ry'igishoro cy'imburagihe gitegereje gukoreshwa.
Muri iki kibazo, gufunga ubucuruzi ntibisaba igihombo cyose. Ahubwo: hamwe n'igenamigambi n'ingamba, inzira yo gusenya ishobora kuba intambwe nziza yo kugarura imari.
“Turi mu gihe abaguzi n’abacuruzi bato bita cyane ku nyungu zikomoka ku giciro. Cyamunara n’amasoko ni amahitamo afatika yo kugura no kugurisha ibicuruzwa utishyuye igiciro cyose,” ibi byashimangiwe na Thiago da Mata, Umuyobozi Mukuru wa Kwara.
Kuki washora imari mu kongera kugurisha?
Uretse inyungu mu by'amafaranga, kongera kugurisha imitungo yakoreshejwe binashimangira ubukungu bushingiye ku ruziga binyuze mu kongera igihe cyo kubaho kw'ibikoresho no gukumira ko ibikoresho bitajugunywa vuba kandi bimeze neza.
Uburyo bwo gutunganya ibintu busubira inyuma, igice cy'ingenzi muri ubu buryo, butuma ibicuruzwa bisubira mu buryo bwo kubitunganya binyuze mu kongera kubikoresha, kongera kubikoresha, cyangwa kubijugunya mu buryo bukwiye. Nubwo ari ingenzi, Brezili iracyafite imbogamizi: nk'uko bivugwa na Abrelpe, hafi 45% by'imyanda ishobora kongera gukoreshwa irabura, bigatera igihombo cya miliyari 14 z'amadolari y'Amerika buri mwaka.
Gukoresha uburyo burambye ntibigabanya gusa ikiguzi cy'imikorere no kunoza umutungo, ahubwo binashimangira isura y'ikigo, ndetse no mu gihe cyo gusoza, nk'ikigo gifite inshingano ku mibereho myiza no ku bidukikije.
Thiago ashimangira ati: “Ba rwiyemezamirimo bahitamo kongera kugurisha imitungo yabo bagabanya ingaruka z’imari zo gufunga ubucuruzi ndetse banashishikariza ibikorwa birambye, hiyongereyeho no gutanga umusanzu ku bucuruzi buto bushaka ibikoresho byiza ku giciro gito.”.
Inama 8 zo guhindura umutungo w'ubucuruzi bwawe mu nyungu:
1) Kora urutonde rw'ibintu byose byaguzwe
Andika ibintu byose biboneka kugurishwa: ibikoresho byo mu nzu, ibikoresho byo mu rugo, ibikoresho, ibikoresho, ibikoresho bisimbura ibindi, n'ibindi nk'ibyo. Uko ibintu byose byuzuye, ni ko birushaho gukurura abaguzi.
2) Gusuzuma uko kubungabunga ibidukikije bihagaze
Ibintu bifashwe neza bikunze gutera abantu benshi gushimishwa kandi bigatanga igiciro cyiza. Fata amafoto meza, wandike uko byangiritse, kandi niba bishoboka, banza ubike ibintu bike mbere yo kubishyira ku rutonde.
3) Hitamo urubuga rwizewe
Hitamo imbuga za interineti zifite izina ryiza, umutekano, kandi zikora ku rwego rw'igihugu. Kwara, Enjoei, OLX, na Facebook Marketplace ni amahitamo akunzwe kandi afite akamaro.
4) Vuga mu buryo busobanutse neza mu bisobanuro byawe
Tanga ikirango, icyitegererezo, igihe cyo gukoresha, n'imiterere nyayo y'ikintu. Ubu bunyangamugayo bufasha kubaka icyizere no kwirinda ibirego mu gihe kizaza.
5) Shyiraho ibiciro bifatika ukurikije isoko
Kora ubushakashatsi ku biciro bitangwa mu cyamunara no ku masoko asa nayo. Thiago agira ati: "Intego ni ukwimura ububiko bw'ibintu mu buryo bunoze, ntabwo ari ukugira ngo inyungu irusheho kwiyongera uko byagenda kose.".
6) Fata inyungu ku buryo urubuga rugera ku bantu benshi
Ahantu hihariye hasanzwe hari abantu bifuza kugura. Urugero, cyamunara za Kwara zikurura abantu babyifuza kandi zikungukira mu kwamamaza ku mbuga nkoranyambaga no mu itangazamakuru, bigatuma ibicuruzwa byabo bigerwaho neza.
7) Kugurisha mu bibanza igihe bishoboka
Gushyira ibintu bisa mu matsinda (nk'intebe, ibikoresho byo mu gikoni, cyangwa ibikoresho by'ikoranabuhanga) byihutisha inzira yo kugurisha kandi bishobora kongera agaciro k'ibiciro.
8) Guhuza ubwikorezi n'uburyo bwo gutwara abantu neza
Ibikoresho biratandukanye bitewe n'urubuga rwakoreshejwe. Bimwe birekera umuguzi ibyoherezwa, ibindi birekera umugurisha. Huza mbere y'igihe kugira ngo wirinde gutungurwa no kwemeza ko ibyo wakoze bigenze neza.
“Gufunga ubucuruzi bishobora kuba intangiriro y’icyiciro gishya. Kandi kugurisha ibikoresho byawe mu buryo bw’ikoranabuhanga bigira itandukaniro rikomeye mu mafaranga asigaye. Ikintu gikunze kugaragara nk’ikibazo gishobora guhinduka amafaranga ako kanya; ugomba kumenya gusa uburyo n’aho wagurisha,” asoza Thiago da Mata.
