Criteo yatangaje umusaruro mwiza w’inyungu mu gihembwe cya gatatu cya 2024, aho ubucuruzi bwayo bw’itangazamakuru ari bwo shingiro ry’impinduka zayo zikomeje kuba ikigo gikomeye cy’ubucuruzi bw’itangazamakuru. Uko iminsi mikuru yegereza, Criteo iracyafite icyizere cy’ejo hazaza h’ubucuruzi bwayo, yiteze ko izazamuka inshuro ebyiri kandi inyungu izazamuka muri uyu mwaka.
Ishoramari muri AI ni ryo shingiro ry'ingamba za Criteo zo guhindura imikorere, aho kunoza imikorere y'ikigo binyuze mu gukoresha AI bifasha mu kuzamura ingengo y'imari y'inyongera mu mishinga yayo. Ibi birimo igisubizo cya Commerce Audiences, gikoresha uburyo bwo kwigira mu buryo bwimbitse kugira ngo kimenye imiterere y'abaguzi, ingendo zo guhaha, n'aho bakorera, ndetse no kugerageza ikoranabuhanga rya GenAI, rishobora kongera amashusho y'ibicuruzwa no kunoza igipimo cyo gukanda.
Incamake y'ibyavuye mu bucuruzi bw'imari
- Mu ifaranga rihoraho, umusanzu wavuye kuri TAC mu gihembwe cya gatatu wiyongereyeho 9%, urenga ubwiyongere bwa 8% mu gihembwe cya gatatu cy'umwaka ushize
- Imikorere myiza mu itangazamakuru ricuruza ubucuruzi, hamwe n’ubwiyongere bwa 23%, hamwe n’iterambere rikomeje mu itangazamakuru rikora, hamwe n’ubwiyongere bwa 5%
- Gukoresha uburyo bwa Criteo bwo gushakisha abashyitsi mu bucuruzi byiyongereyeho 30%
- Ingano y’ubuyobozi bwa EBITDA yahinduwe mu 2024 yariyongereye igera kuri 32% igera kuri 33%
Iterambere rikomeje mu itangazamakuru ricuruza
- Criteo ikomeje kwagura isoko ryayo mu itangazamakuru ricuruza ibyuma, bigaragazwa n'izamuka ry'amafaranga akoreshwa mu itangazamakuru rikoresha ikoranabuhanga, ryazamutseho 29% ugereranyije n'umwaka ushize, rirenze iterambere ry'isoko ririho ubu
- Criteo yiteze kugera ku rwego rwo hejuru rw'ubuyobozi bwayo bw'itangazamakuru, kuva kuri 20% kugeza kuri 22%, mu mwaka w'ingengo y'imari wa 24
- Imikorere ya buri gihembwe yagenze neza cyane, aho miliyoni 130 z'amadolari y'Amerika zakoreshejwe n'ikigo cya Commerce Max muri Amerika gusa.
Abakiriya bashya batanga amahirwe yo gukura mu gihe kizaza
- Criteo yikubye kabiri umubare w’ibirango n’amafaranga akoreshwa mu itangazamakuru mu myaka ibiri ishize, igera ku bigo 3.100 na miliyari 1.5 z’amadolari
- Kwagura ikigo birimo JCPenney, Office Depot, Metro AG, n'ibindi
- Criteo irimo kwagura ubuyobozi bwayo mu itangazamakuru rya Commerce mu buryo bwagutse binyuze mu bufatanye n'urubuga rw'itangazamakuru rwa United Airlines, Kinective Media
- Iyi kompanyi irimo gukoresha Criteo's Commerce Grid SSP kugira ngo itoranye abantu bashya kandi ibakoreshe binyuze muri DSP iyo ari yo yose
- Criteo ikomeje gushyiraho imikoranire yayo ya politiki na Microsoft Advertising nk'umufatanyabikorwa wayo ukunzwe cyane ku rubuga, iteganya ko abacuruzi benshi bazahinduka bakajya kuri urwo rubuga bitarenze umwaka wa 2025
