Shopee na Clube de Regatas do Flamengo batangaje kuri uyu wa mbere (12) ko bazongera amasezerano yo gutera inkunga shampiyona ya 2026. Kongera amasezerano bije nyuma y'umwaka waranzwe n'ibisubizo bikomeye haba mu kibuga no mu bucuruzi bwa elegitoroniki, bishimangira isoko nk'imwe mu nzira zikomeye zo kugurisha amakipe.
Ivugururwa rikomeza kugaragaza ikirango cya Shopee ku maboko y'amashati ku makipe y'umupira w'amaguru y'ababigize umwuga (ay'abagabo n'abagore) ndetse n'ikipe y'abagabo y'abatarengeje imyaka 20.
"Ingaruka z'umutwe" mu bucuruzi bwa elegitoroniki
Uburyo Flamengo yitwaye mu mikino mu 2025 byari imbarutso ikomeye y’iterambere ry’ubucuruzi bw’uyu mubano. Gutwara igikombe cya Copa Libertadores na Shampiyona ya Brezili mu gice cya kabiri cy’umwaka byateje ukwiyongera kw’abakoresha imikino: ubwitabire bw’abafana n’abagura imikino kuri uru rubuga byiyongereyeho ibirenga 75% ugereranije n’amezi atandatu ya mbere y’umwaka.
Imibare yo mu mwaka wa mbere w'ubufatanye igaragaza imbaraga z'ubufatanye bwa Flamengo:
- Intsinzi y'umurongo wa "Inkomoko": Ikipe yihariye yizihiza isabukuru y'imyaka 130 y'iyi kipe yarenze amanota 12.000 yagurishijwe, iba umupira wa Flamengo wagurishijwe cyane kuri iyi porogaramu.
- Kuponi nyinshi: Gahunda zo gukina imikino, nka kuponi zanditse ku myenda y'abakinnyi, zagaragayemo ubwitabire bwinshi. Ku itariki ya kabiri "2.2" yonyine, kuponi zisaga 220.000 zaracunguwe.
- Promosiyo: Ubukangurambaga bwa "Umwaka 1 wa Shopee ku buntu", bwabaye mu Kuboza, bwagaragaje amatike 42.000 yacunguwe.
Ingamba zo mu 2026: Ubucuruzi bw'Imibereho Myiza n'Abahanga
Muri iki gihembwe gishya, intego nyamukuru ni ukwagura ikoranabuhanga n'ubucuruzi bwitwa social commerce . Uretse gutera inkunga ishati, amasezerano mashya atanga uruhare runini rw'abakora ibikubiye muri Flamengo mu bukangurambaga .
“Twafashe icyemezo cyo gutera imbere dushingiye ku nkingi eshatu: icyizere, udushya, no kwaguka. Dusangiye icyerekezo cyo gushakisha ubucuruzi bw’imibereho myiza n’amahirwe ya porogaramu yo guhuza abakinnyi n’abafana kurushaho,” ibi ni ibyatangajwe na Marcos Senna, umuyobozi w’ubucuruzi wa Flamengo.
Icyiza ni uko kuba uru rubuga rugera kuri benshi bizafasha gukomeza kugaragara kw'ikirango cya Flamengo ku isi hose, bitanga ibicuruzwa byihariye, ibicuruzwa bidasanzwe, ndetse n'ibikorwa bishya byo kwamamaza umwaka wose.
Kuri Shopee, iryo vugurura rishimangira ishoramari ryayo mu mupira w'amaguru nk'igikoresho cyo guhuza umuco. “Flamengo igaragaramo imbaraga, ishyaka, n'ibyishimo natwe duhinga. Intego yacu ni ugukomeza kwagura ubwitabire bwacu muri siporo,” ibi ni ibyatangajwe na Felipe Piringer, umuyobozi ushinzwe iyamamazabikorwa muri Shopee.
