Uyu mwaka witezweho kuzamura ubucuruzi bw’ubucuruzi muri Brezili no gukomeza iterambere ry’ubucuruzi bushingiye kuri interineti. Nk’uko ubushakashatsi bwakozwe n’Ishyirahamwe ry’Ubutasi n’Ubucuruzi bushingiye ku Buhanga mu by’Ubukorano muri Brezili (Abiacom) bwabigaragaje, iyi tariki igomba kwinjiza miliyari 10.56 z’amadorari mu bucuruzi bushingiye ku ikoranabuhanga mu 2026, ubwiyongere bwa 10.81% ugereranije na miliyari 9.53 z’amadorari byakozwe umwaka ushize. Uretse kwiyongera gusa kw’ibicuruzwa byaguzwe, amakuru aturuka kuri Awin, imwe mu mbuga nini ku isi zikora ku bucuruzi, agaragaza impinduka zikomeye mu miterere y’abaguzi.
Isesengura ry’imikorere y’abafatanyabikorwa bakomeye mu bucuruzi mu bijyanye n’imideli, siporo, imibereho, n’ikoranabuhanga rigaragaza ko abaguzi batangiye kwibanda ku kugura ibicuruzwa bifite agaciro kanini, byongera igiciro cy’amatike kandi bigahindura uruvange rw’ibicuruzwa by’abagabo. Mu bikorwa hafi ya byose byasesenguwe, ibyiciro bisanzwe bifitanye isano no gusimbuza, nk’amashati y’ibanze, byatakaje imbaraga kubera imibavu ihenze, inkweto za siporo, amashati ya polo, amapantalo ya jeans, imitako, n’ibindi bicuruzwa bifite agaciro kanini.
Urugero, mu gice cy’imideli, umugabane w’ibicuruzwa by’abagabo mu nyungu rusange wiyongereye kuva kuri 10.38% kugera kuri 11.18%, mu gihe umugabane w’ibicuruzwa byagurishijwe wazamutse kuva kuri 8.72% kugera kuri 9.41%. Impamvu nyamukuru yatumye uku kwiyongera kw’izamuka ni impumuro nziza z’abagabo. Iki cyiciro cyikubye hafi kabiri umugabane w’inyungu wacyo, uva kuri 0.71% ugera kuri 1.34%, mu gihe inyungu za buri munsi ziyongereyeho hafi 42% mu gihe cyo mbere y’Umunsi w’Ababyeyi. Mu buryo bunyuranye, ibyiciro gakondo nka T-shirts, amashati, n’amakoti byagaragaje iterambere rito, bigaragaza ko ukwiyongera kw’ibicuruzwa bifitanye isano cyane no kugura impano nziza kuruta kuvugurura imyenda y’abagabo.
Iyi myitwarire igaragara mu bucuruzi bw'imideli ihenze. Mu cyumweru cyabanjirije Umunsi w'Ababyeyi, inyungu ziva mu bicuruzwa by'abagabo zari hejuru ya 45.4% ugereranyije n'icyumweru cyabanje. Uko inyungu zinjijwe zirenze umubare w'ibintu byagurishijwe, habayeho ukwiyongera ku giciro cy'amatike. Ibicuruzwa by'abagabo byari hejuru ya R$ 500 byiyongereyeho hafi 47%, bitewe n'ibyiciro nk'amashati ya polo, amashati, amakariso, inkweto, n'ibikoresho by'abagabo. Hari andi makuru agaragara: mu gihe mu byumweru bisanzwe, ibicuruzwa bikunze kwibanda ku bintu by'ibanze n'ibindi bisimbura, mu gihe cyo kwiyamamaza habayeho impinduka zigaragara ku bicuruzwa bifite agaciro gakomeye n'ibirango by'igiciro.
Nk’uko bivugwa na Rodrigo Genoveze, umuyobozi w’akarere ka Awin muri Amerika y’Epfo, amakuru agaragaza ko abaguzi bahinduye uburyo bwo kugura kuri iyi tariki. “Icyo twabonye ni uko abaguzi badagura byinshi ku munsi w’ababyeyi gusa, ahubwo bagura ibintu byiza kurushaho. Aho gushyira imbere ibintu by’ibanze, bashora imari mu bicuruzwa bifite agaciro gakomeye, nk’amavuta yo kwisiga, inkweto, n’ibintu by’igiciro cyinshi. Iyi myitwarire mu buryo busanzwe yongera agaciro k’igura kandi igaragaza ko, mu minsi mikuru, amarangamutima afite uburemere bunini mu gufata icyemezo cyo kugura.”
Imideli ya siporo nayo irimo guhindura imiterere y'ibicuruzwa
Iyi gahunda igaragara no mu maduka acuruza ibikoresho bya siporo. Mu ruganda runini rwihariye, inyungu y'ibicuruzwa by'abagabo yavuye kuri 53.6% igera kuri 61.9%, inyungu ya 8.3 ku ijana. Nubwo inyungu y'abagabo yiyongereyeho 1.7% gusa muri icyo gihe, ibindi bikorwa byagaragaje igabanuka, bishimangira ko umusaruro w'iki cyiciro waterwaga n'ibihe by'umunsi w'ababyeyi.
Iterambere ryibanze cyane cyane mu byiciro bijyanye no kwiruka no gukora imyitozo, hibandwa ku nkweto zo kwiruka zihenze, amasaha ya siporo ya GPS, n'ibikoresho bigamije imikorere myiza.
Mu kindi gikorwa mu gice cy’ibikoresho bya siporo cyasesenguwe na Awin, umugabane w’abagabo wiyongereye kuva kuri 58.9% ugera kuri 59.8%, mu gihe umugabane w’ibikoresho byagurishijwe wazamutse kuva kuri 64.6% ugera kuri 65.6%. Impinduka nyamukuru ariko, yabayeho mu ruvange rw’ibicuruzwa: inkweto ziyongereye kuva kuri 67.3% zigera kuri 77.4% by’amafaranga yinjiraga ku bagabo, mu gihe ibikoresho nabyo byabonye isoko. Imwe mu myambaro y’igiciro cyasesenguwe yakubye amafaranga yinjiraga inshuro zigera kuri 7.5 mu gihe cyabanjirije umunsi w’ababyeyi, ishimangira ibyo abantu bakunda ibicuruzwa bifite agaciro gakomeye.
Gusubizwa amafaranga byongera ibyiciro by'agaciro gakomeye
Indi ngeso yagaragaye na Awin yagaragaye mu bukangurambaga bwo gusubiza amafaranga bwakozwe n'isosiyete nini icuruza imideli. Mbere y'ubukangurambaga bwo kwamamaza, icyiciro cy'abagabo cyari kigizwe na hafi 10% by'ibyagurishijwe binyuze muri uyu muyoboro. Mu bukangurambaga bwo kwizihiza Umunsi w'Ababyeyi, uyu mugabane wiyongereyeho 15%, 50% by'ubwiyongere bw'abahagarariye iki cyiciro.
Uretse ukwiyongera kw'ubwitabire, habayeho impinduka zikomeye mu miterere y'ibicuruzwa byaguzwe. Ibintu by'ibanze byatakaje agaciro kubera ipantaro za jeans, amapantaro, n'ibindi bikoresho bihenze, bikongera agaciro k'impuzandengo y'ibicuruzwa (AOV) ndetse n'ubwoko butandukanye bw'ibyiciro by'abagabo.
Nk’uko Genoveze abivuga, iyi myitwarire igaragaza ko ibikorwa byo kwamamaza bishobora kwerekeza icyifuzo ku byiciro by’ingenzi. “Iyo amafaranga asubizwa, abarema, n’abakora ubucuruzi bw’abafatanyabikorwa bakoranye, kwamamaza bihagarika guhatana ku giciro gusa. Bifasha umuguzi kuvumbura ibicuruzwa bifite agaciro kanini kandi bigashyiraho ahantu heza ho kongera agaciro k’ibicuruzwa bitashingiwe gusa ku kugabanyirizwa ibiciro bikomeye.”
Ikoranabuhanga rikurikiza imikorere yaryo
Mu bice byasesenguwe na Awin, urwego rw'ubucuruzi bw'ikoranabuhanga ni rwo rwonyine rwagaragaje imyitwarire itandukanye. Muri uru rwego, nta bimenyetso bigaragara by'ingaruka z'umunsi w'ababyeyi ku ikoreshwa ry'ibikoresho byagaragaye. Iterambere ryagaragaye ryibanze ku byiciro bifitanye isano n'imikino n'isi y'umukino wo hejuru, nka za karita za videwo, poroseseri, konsole, na hardware nziza.
Nk’uko Awin abivuga, ibi bigaragaza ko nubwo imyambarire, siporo, n’imibereho bitabira cyane amatariki yo kwibuka, ibice nk’ikoranabuhanga bikomeje kuyoborwa ahanini n’uburyo isoko rihagaze ndetse n’itangizwa ry’ibicuruzwa. “Iyo ibigo bikoresha ingamba zo gukora, ababikora, amafaranga asubizwa, n’ibirimo mu buryo buhuriweho, bishobora kwibanda ku ntego yo kugura ibicuruzwa by’abaguzi. Umusaruro ni uruvange rw’ibikenewe, hamwe n’umubare munini w’ibicuruzwa by’igiciro cyinshi n’inyungu nziza ku bacuruzi,” nk’uko Genoveze abivuga.
