Mbere yuko abarema ibicuruzwa baba bamwe mu bayobozi bakuru bagurisha ibicuruzwa, Toda Up yari isanzwe ishora imari ku buryo bwo guhuza abantu. Yavukiye mu buryo bw'ikoranabuhanga, iyi sosiyete yahinduye abantu bakomeye baba abafatanyabikorwa mu by'ingamba, kandi nyuma y'imyaka itandatu, irimo kubona inyungu z'icyo cyemezo. Mu mateka yayo yose, abarema ibicuruzwa barenga 2.000 bitabiriye gahunda y'iyi sosiyete , kandi mu gice cya mbere cy'uyu mwaka gusa, uruhare rw'ibikorwa byo kwamamaza ibikorwa byo kwamamaza mu nyungu za Toda Up rwazamutse ruva kuri 7% rugera kuri 25%, bishimangira ingaruka z'ingamba ku iterambere ry'ubucuruzi.
Uretse kwamamaza ibicuruzwa gusa, aba bahanga bakurikirana iterambere ry’ikirango, bagasangira ibitekerezo ku iterambere rishya, bakagerageza ibisubizo, kandi bagafasha gukomeza umuryango wubakiye ku byo abagore bakeneye by’ukuri. Mu myaka yashize, uyu mubano wa hafi watumye benshi muri bo bava ku kuba abavugizi gusa bakagera ku kuba abitabiriye cyane iterambere ry’ikirango.
“Kuva mu ntangiriro, twizeraga ko umubano wubakiwe ku kwizerana utanga agaciro kuruta ubukangurambaga bukorwa rimwe gusa. Abahanze sosiyete bahoraga bagira uruhare mu kubaka ikigo, bakazana ibitekerezo bitandukanye no gutanga umusanzu mu iterambere ry’ikirango. Nyuma y’imyaka itandatu, kubona uyu mubano ugaragarira mu musaruro w’ubucuruzi bishimangira ko twahisemo inzira ikwiye,” ibi ni ibyavuzwe na Rayssa Siqueira, Umuyobozi Mukuru wa Toda Up.
Mu bantu bakomeye, kimwe mu bintu byavuzwe cyane bitandukanya abandi ni ubwisanzure bwo guhanga udushya. Kuri Joana Costa, icyizere cy'iyi sosiyete cyamufashije guteza imbere ibikubiye mu nyandiko nta guhungabanya umwirondoro we, bishimangira inzira ye nk'umuntu uhangira imirimo. "Iyi sosiyete yamye yizeye uwo ndi we. Ibi byatumye ubufatanye buba ubw'ukuri cyane."
Ubu buryo bw'imibanire bunakubiyemo gukorana. ba Fundão Cult rishimangira ko ikirango gisangira inzira, kigatega amatwi abafatanyabikorwa bacyo, kandi kigashishikariza kwitabira ibikorwa bitandukanye by'ikirango, kuva ku gutangiza kugeza ku gufata ibyemezo by'ingamba. Kimwe mu bihe bitazibagirana by'uyu mubano ni ukujyana no kuvugurura ikirango.
“Twumva turi mu itsinda. Toda Up ihora iduha amakuru, ifatanya natwe mu guhanga udushya, kandi ikatwereka neza ko turimo kubaka iyi nkuru hamwe.“
Ubu busabane bwa hafi butuma abantu benshi bakomeye bamamaza iki kimenyetso uretse ubukangurambaga gusa. Jéssica Flores, avuga ko gutanga ibitekerezo ku bicuruzwa bibaho mu buryo butunguranye kuko ari bimwe mu bigize gahunda ye. Nk'uko abivuga, uku kuri kw'ukuri gukomeza icyizere cy'abaturage kandi bigatuma guhanga ibikubiye mu binyamakuru birushaho kuba byiza.
Ana Luiza Palhares , uzwi ku izina rya Cinderella, nawe afite ubunararibonye nk'ubwo . Uwagize uruhare mu gutangaza ko ibyo bicuruzwa biboneka mu buzima bwe bwa buri munsi, atari mu kwamamaza gusa. Imwe mu ngero zitangaje ni uko yahisemo Comfort Up for labor, igihe ihumure n'umutekano byari ngombwa. Kuri we, kuba ari muri ibi birori bikomeye bigaragaza ko ubufatanye burenze urwego rw'ikoranabuhanga.
Uretse ukuri kw'ibintu, ubudasa bugaragara nk'imwe mu nkingi z'umuryango wubatswe n'ikirango. Mu guhuza abagore bafite imibereho itandukanye, imiterere y'umubiri, n'inkuru zitandukanye, iki kigo cyagura uburyo abantu bamenyekana kandi kigashimangira umurava wacyo ku bisubizo byagenewe buri wese.
Kuri Raquell Grachet, iyi shusho yagaragaye mu gihe cy'impinduka ze. Uyu mugabo wagize uruhare mu kugabanya ibiro 50 mu myaka mike ishize kandi avuga ko iyi sosiyete yari ihari mu byiciro byose by'iyi mpinduka. “Ikirango cyanyambitse ubwo nari mfite ibiro 108 kandi gikomeje kunkorera uyu munsi, mfite ibiro 58, kigumana ihumure n'ubwiza bumwe. Ibi bigaragaza ko koko giteza imbere ibicuruzwa bitekereza ku bagore bose, hatitawe ku bwoko bw'umubiri cyangwa urwego rw'ubuzima.”
Inkuru z'ababigizemo uruhare zigaragaza ikintu kimwe: Toda Up yavuye ku kuba ikirango cy'abafatanyabikorwa gusa igera ku mwanya wayo mu buzima bwa buri munsi n'inkuru z'abayikorera. Ubwisanzure, icyizere, ihumure, kuba umuntu wemewe, no kuba umunyakuri ni ibintu bikunze kugaragara mu baremye iyo basobanura uyu mubano wubatswe mu myaka itandatu ishize.
Uretse kuba Toda Up ikomeza gusa iterambere ry’ubucuruzi bw’abakora ibikorwa by’indashyikirwa, yarushijeho gutera imbere. Mu guhindura abakora ibikorwa by’indashyikirwa mu bafatanyabikorwa kuva iki kigo cyatangira, yashimangiye icyitegererezo gishingiye ku kwizerana, ubufatanye, n’imibanire irambye. Ubu bwitange bugaragarira kandi muri gahunda ya Toda Up y’abakora ibikorwa, yahuje abantu barenga 2.000 mu mateka y’iki kigo.
Uretse ubutumire bw'itsinda rya Influencer Marketing, abakora porogaramu bafite abayoboke 2,500 cyangwa barenga nabo bashobora gusaba kwitabira iyi gahunda. Nyuma yo gukusanya amakuru, abemerewe bahabwa ibicuruzwa bivuye muri iki kigo kandi bakaba bamwe mu bakora ubukangurambaga bwihariye, gutangiza, no gushyiraho ingamba, bikomeza umuryango ukomeje gukura hamwe na Toda Up.
