SHEIN yatangije TEKDROB, ikirango gishya cyibanda ku guharanira demokarasi mu myambarire y'abagabo

SHEIN, ikigo cy’ubucuruzi ku isi hose cy’imideli, ubwiza, n’imibereho gifite abakiriya barenga miliyoni 50 muri Brezili, kiratangaza muri iki cyumweru ko kizatangiza ikirango cyacyo gishya cy’imyenda y’abagabo cyibanda ku myambarire ikora, TEKDROB. Iki gikorwa ni kimwe mu bigize icyerekezo gikomeye cy’abaguzi ku isi: abagabo barushaho gukenera ibintu by’ibanze, bigezweho kandi bigezweho mu ikoranabuhanga bishobora kugendana n’ibikorwa bihoraho byo mu mijyi minini, kuringaniza akazi, imyidagaduro na siporo.

Bitewe n'imitako yakozwe n'abahanga mu by'imideli bo mu ikipe ya SHEIN yo muri Brezili, iki kirango gishya cyavutse bitewe n'isesengura ry'amakuru y'abaguzi kuri uru rubuga, ryagaragaje ukwiyongera gukomeye mu gushaka imikorere mu myenda ya buri munsi, haba ku isoko ryo mu gihugu no mu bindi bihugu. Mu mateka, imyenda ifite imyenda y'ikoranabuhanga yafatwaga nk'ibintu by'igiciro cyangwa igenewe abakinnyi bakomeye gusa. Ariko SHEIN yakuyeho iki cyuho ku isoko, igaragaza ko ubushobozi, ihumure, n'ubwiza bishobora kugerwaho na buri wese.

“TEKDROB igaragaza ubushobozi bwacu bwo guhindura amakuru n’imyitwarire mu guhanga udushya nyatwo kandi dushobora kuboneka. Turimo kuzana ikoranabuhanga rigezweho ry’imyenda, ryafatwaga nk’ikintu cyihariye kandi cy’umwihariko, mu myenda ya buri munsi ya buri mugabo wa none ushaka ibintu bihuye n’ibihe bitandukanye n’imimerere itandukanye - kuva mu biro kugeza kuri siporo. Ibi ni ugushyira imbere demokarasi no kwemerera ubwiza bwayo kugerwaho na buri wese,” Rodrigo Eimori, umuyobozi ushinzwe iyamamazabikorwa muri SHEIN.

Hamwe n’uko biteganyijwe ko izatangizwa mu bindi bihugu birenga 150 aho ikorera, SHEIN ishimangira iki gicuruzwa gishya ku rwego rw’isi yose mu gutuma ubwiza bw’imideli bugera kuri buri wese, hatitawe ku myambarire, ingengo y’imari, cyangwa igitsina.
 
Ikoranabuhanga Rihambaye mu buzima bwa buri munsi
Icyegeranyo cya mbere cy’ibicuruzwa bya TEKDROB kirimo ibyiciro by’ingenzi by’imyenda y’abagabo, nka T-shirts, amashati, tank tops, amakabutura magufi, n’amapantaro, guhera kuri R$ 65 mu mabara y’ibanze nk’umukara, imvi, n’umweru, kugira ngo hakorwe imyenda igezweho. Igitekerezo cy’iki kinyamakuru ni ukwagura ubwinshi bw’imyenda mu mpera z’umwaka, bikazana andi mahitamo ajyanye n’ibihe bitandukanye by’umwaka. Ikintu gikomeye gitandukanya ibi bikoresho ni uruvange rw’imiterere mito hamwe n’ipaki ikomeye y’imikorere:

– Ikoranabuhanga rirwanya impumuro mbi
– Kwumisha vuba no kwinjiza ubushuhe
– Ikoranabuhanga ririnda amazi
– Kurinda imirasire y’izuba
– Imyenda ifite ikoranabuhanga rigenga ubushyuhe bw’umubiri
– Kurwanya gucika intege cyane, bigatuma iramba cyane.

Iki kinyamakuru cyibanda ku bakiriya baha agaciro imibereho myiza kandi bagashaka gukoresha neza umwanya wabo, imyenda isaba akazi kenshi, haba mu nama y'ubucuruzi ndetse no mu gihe cyo kuruhuka cyangwa gukora imyitozo ngororamubiri. Eimori agira ati: "Turimo kuvuga ku bantu bafitanye isano, batuye mu mujyi cyangwa hanze yawo, ariko bahora bakeneye kwimuka, bityo bagashaka amahitamo abafasha mu bihe bitandukanye.".

Kugira ngo byorohere abakoresha kubona amahitamo meza mu makusanyirizo aboneka, ibintu bishobora gutorwa hakurikijwe urwego rwabyo rworoshye, imiterere, uko bingana, ubwoko bw'ibice bito (urugero: imifuka cyangwa zipu), n'imiterere (kuva ku mikino isanzwe kugeza ku mikino yo hanze).

Kwaguka mu itsinda ry'abagabo

Itangizwa rya TEKDROB rigaragaza gahunda y’ikigo yo kwagura poroteyine yacyo no kuba kiri mu itsinda ry’abagabo. Kirifatanya n’izindi sosiyete za SHEIN n’imirongo igamije abagabo, nka SUMWON, bigaragaza ko ikigo cyashoboye kuvugana n’abantu benshi kandi batandukanye, kirenga kure isoko ry’abagore - igice cyamaze kugera ku buyobozi.

Eimori yongeraho ati: “Ubushobozi bw’iki gice ni bwinshi cyane, kandi twishimiye kwagura amahitamo ku bantu basanzwe bazi SHEIN ariko bakeneye kubyaza umusaruro urubuga rwose, ndetse no ku bataramenya neza icyerekezo cyacu, bikaba ari amahirwe akomeye ku bakoresha bashya yo gutangira guhaha natwe.” Nk’uko umuyobozi abivuga, iki kigo gishobora gufasha kuzamura ubucuruzi ndetse no kwitabira kw’abagabo kuri urwo rubuga.