Ibigo bigenzura imibare gusa mu mpera z'umwaka bigira ingaruka ku bibazo nyuma y'igihe gito

Ibigo bikurikirana ibipimo by'ingenzi by'imikorere buri munsi bishobora gukosora amakosa vuba, gupfusha ubusa amafaranga make mu kwamamaza kuri interineti, kandi bikaba byiteguye neza igice cya kabiri cy'umwaka. Iyi ngingo irimo kwiyongera bitewe n'ubwiyongere bw'ishoramari mu kwamamaza hakoreshejwe ikoranabuhanga muri Brezili ndetse n'igitutu cy'iterambere rishoboka mu 2026. Amakuru aherutse gutangwa na Deloitte agaragaza ko ibigo bikoresha amakuru bifata ibyemezo byihuse kandi bihamye, bikongera ubushobozi bwabyo bwo guhangana n'ibibazo no gukura.

Kuri Ray Gonçalves, umucuruzikazi, umujyanama mu by’ubucuruzi, akaba n’uwashinze Geração de Demanda, ikigo cy’ubujyanama cyihariye mu iterambere ry’ubucuruzi, kwamamaza hakoreshejwe ikoranabuhanga, kugurisha, no gutanga serivisi, gukurikirana ibipimo buri munsi ntabwo bikiri igikorwa kireba amasosiyete manini gusa ahubwo byabaye kimwe mu bigize ubuzima bw’amasosiyete yishingikiriza ku kugurisha hakoreshejwe ikoranabuhanga. Yagize ati: "Rwiyemezamirimo ukurikirana ibipimo buri munsi ashobora guhindura ibikorwa byo kwamamaza, kugurisha, n’aho bigeze mbere yuko ikibazo kigira ingaruka ku musaruro w’amafaranga. Abareba imibare batinze cyane akenshi bamara amezi menshi basubiramo amakosa batabizi."

Iyi mpuguke ivuga ko amasosiyete menshi akibanda gusa ku bakunda, abagera ku isoko, n'abakurikira, nta gukurikirana ibipimo bijyanye no guhindura ibicuruzwa, ikiguzi cyo kugura abakiriya, kugumana ibicuruzwa, agaciro k'imyenda isanzwe, n'inyungu ku ishoramari mu kwamamaza kuri interineti. Nk'uko abivuga, iyi myitwarire isobanura igice cy'ingorane mu kugera ku iterambere riteganijwe rihura n'amasosiyete mato n'aciriritse yo muri Brezili.

“Ba nyiri ubucuruzi babona ko inyungu zabo zigabanuka, ariko akenshi ikibazo cyatangiye ibyumweru bike mbere y’aho mu bipimo by’ingenzi by’imikorere. Ikiguzi kuri buri muyobozi cyariyongereye, ubukangurambaga bwatakaje imikorere, serivisi ku bakiliya zagiye zitinda gusubiza, igipimo cy’ingengabihe cyaragabanutse, amahirwe make yagendaga agabanuka binyuze mu nzira yo kugurisha, kandi guhindura ubucuruzi byaragabanutse. Kubera ko ikigo gikurikirana imibare gusa mu mpera z’ukwezi, ibi bimenyetso ntibimenyekana, kandi ingaruka ziba zitinze cyane,” uyu mujyanama mu by’ubucuruzi agira ati. 

Ibiganiro birimo kwiyongera mu gihe ubucuruzi bwo kwamamaza hakoreshejwe ikoranabuhanga bukomeje kwiyongera mu banyamwuga batangiye gufata umwanya w’ikirango cyabo ku mbuga nkoranyambaga. Iyi gahunda yakomeje cyane cyane mu banyamwuga basobanukiwe ko ibikubiye mu nyandiko, ububasha bwo gukoresha ikoranabuhanga, no kuba abantu bahoraho bigira ingaruka ku kugurisha, kugura abakiriya, no gukura kw’ubucuruzi.

Kuri Ray, ibikubiye mu nyandiko byaretse gukora nk'itumanaho ry'inzego gusa, ahubwo byafashe uruhare runini mu gutuma abantu bakenera serivisi. Yagize ati: “Muri iki gihe, kwamamaza hakoreshejwe ikoranabuhanga si ukugaragara gusa. Ni uguhindura ibikubiye mu nyandiko mu kwinjiza amafaranga. Ariko ibyo bisaba gukurikirana buri munsi ibipimo kugira ngo dusobanukirwe icyagurisha, icyatuma abantu bashishikazwa, n’icyatwara ishoramari gusa.”

Nk’uko ubushakashatsi bwakozwe n’Ishyirahamwe ry’Ubucuruzi bw’Ikoranabuhanga rya Brezili (ABComm) bubivuga, ubucuruzi bwo kuri interineti bwo muri Brezili buteganijwe ko buzinjira burenga miliyari 235 z’amadolari y’Amerika mu 2026, bitewe ahanini n’ubwiyongere bw’ibicuruzwa byagurishijwe mu buryo bw’ikoranabuhanga no kuba hari amasosiyete menshi kuri interineti. Iri zamuka ry’ubukungu rinatuma habaho igitutu cyo gufata ibyemezo byihuse, gukurikirana ibipimo, no kunoza imikorere.

Nk’uko impuguke mu iterambere ry’ubucuruzi ibivuga, igice cya kabiri cy’umwaka gikunze kwagura icyuho hagati y’ibigo bikora buri munsi bigenzura ibipimo n’ibigo bikora ku buryo butunguranye. Yagize ati: “Igice cya kabiri cy’umwaka kibanda ku ntego zikomeye, ibikorwa by’ingenzi byo kugurisha, no guhangana cyane mu kwamamaza kuri interineti. Abadakurikirana imibare buri munsi batakaza umuvuduko wo gufata ibyemezo kandi barangiza bagapfusha ubusa amafaranga.”.

Mu bimenyetso by'ingenzi bigenzurwa n'ibigo bihora bikura, uyu mucuruzikazi agaragaza igipimo cy'abahindura ubucuruzi, umusaruro w'abakiriya, ikiguzi kuri buri kugura, kugumana abakiriya, inyungu ku bukangurambaga, umusaruro w'ibicuruzwa, n'uburyo amafaranga yinjira ashoboka. Nk'uko abivuga, ibigo bihindura aya makuru mo gahunda z'imikorere bishobora gukura bitewe n'ihindagurika rito n'inyungu nyinshi.

Agira ati: "Rwiyemezamirimo ukura mu buryo burambye ubusanzwe ntabwo afata ibyemezo ashingiye ku byo yumva. Bakurikirana ibipimo buri munsi, bakamenya inzitizi vuba, kandi bagahindura imikorere mbere yuko ikibazo kigira ingaruka ku bicuruzwa n'amafaranga yinjira.".

Ku byerekeye Ray Gonçalves

Ray Gonçalves ni rwiyemezamirimo, umujyanama mu by'ubucuruzi, akaba n'uwashinze Geração de Demanda, ikigo cy'ubujyanama cyihariye mu iterambere ry'ubucuruzi, kwamamaza no kugurisha.

Afite uburambe bw'imyaka irenga 12 mu bijyanye n'uburezi n'ikoranabuhanga, yagize uruhare mu gushyiraho Accelerator Group, igikorwa cyarenze miliyoni 200 z'ama-rupee mu myaka ine.

Yaremye uburyo bwa 3C, ahuza, ajijure kandi ahindure, amaze kugira ingaruka ku ba rwiyemezamirimo n'abakora mu bucuruzi barenga 800 binyuze mu mahugurwa imbonankubone n'ubujyanama bwihariye, yibanda ku kubona ibyo umuntu akeneye, kumenya amafaranga aturuka ku nyungu no kwagura ubucuruzi.

Kuri ubu, ifasha ba rwiyemezamirimo baturutse mu nzego zitandukanye, ikora ku buryo bwo kwinjiza amafaranga hibandwa ku kugera ku ntego za buri kwezi, itanga uburyo bwo kumenya neza uko ubucuruzi buzakora n'inyungu.

Inkomoko y'ubushakashatsi:

Deloitte
https://www.deloitte.com/us/en/insights/topics/talent/human-capital-trends.html

ABComm
https://abcomm.org/noticias/e-commerce-brasileiro-deve-superar-r-235-bilhoes-em-2026/