Nk’uko ABComm ibitangaza, urwego rw’ubucuruzi bushingiye kuri interineti ruri kwitegura itariki y’uyu munsi, cyane cyane impamvu ikomeye yatumye imodoka zireka kugura ibicuruzwa: ikiguzi cyo kohereza ibicuruzwa. Intelipost, ikigo cy’iperereza mu by’itumanaho muri Brezili, cyamaze kwitegura icyo gihe, hamwe n’impinduka mu guhaza icyifuzo n’ubwiyongere bw’urujya n’uruza rw’imodoka.
TMS ya Intelipost ituma habaho kwaguka, kunoza inzira zo gutwara abantu, no gusesengura amakuru y’imikorere mu buryo nyabwo. Mu 2023, hatanzwe ibiciro by’imizigo 25.000 ku munota kuri Black Friday kandi hatanzwe amadosiye arenga 600.000 umunsi wose. Ubu, hamwe n’abakiriya barenga 700, ikigo cyiteze kurenza iyi mibare.
“Igipimo cyo kunyurwa kw'abakiriya bacu mu kwezi kwa Black Ugushyingo 2023 cyari 98.8%, naho mu kwezi kwa Black Friday + Cyber Monday cyageze ku kigero gitangaje 100%. Twageze kuri iyi mibare kuko duhora twiteguye guhaza ibyifuzo bitandukanye, kandi aba bakiriya basobanukiwe ingaruka nyazo ikoranabuhanga rigira ku rugendo rw'abakiriya,” ibi ni ibyavuzwe na Ross Saario, Umuyobozi Mukuru wa Intelipost.
Kuri ubu, igipimo cyo gusiga imodoka zo guhaha kiri hafi 70%, aho 48% by'icyo kigereranyo bifitanye isano n'ikiguzi cyo kuzitwara. Ross agira ati: "Iyo ushyize imbere ibyo gutwara, cyane cyane mu bihe nk'ibi, hamwe n'imicungire myiza y'ibikoresho, urushaho kunoza imikorere bityo bigatuma ibicuruzwa byinshi bigurishwa.".
Muri 2024, amasaha yo gufasha abakiriya ba Intelipost azongerwa mu kwezi kwa Ugushyingo n'Ukwa mbere kwa Cyber, hiyongereyeho gushyira mu bikorwa uburyo bwo kugenzura API na serivisi zayo, bigabanyijwemo inzego z'ubufasha n'ikoreshwa ryabyo. Buri kipe izaba ishinzwe agace runaka, ifite dashboards n'amatangazo yihariye kugira ngo irusheho gukora neza.
Grendene, imwe mu masosiyete akomeye ku isi akora inkweto, yizera ko yiteguye neza Black Friday uyu mwaka, haba mu bijyanye n'ikoranabuhanga no gutwara ibicuruzwa, ahanini bitewe n'ubufatanye bwayo na Intelipost, bwamaze gutuma amafaranga yishyurwa nabi n'abatwara abagenzi agabanukaho 13%, ndetse no kutagira itandukaniro rya 2% gusa mu gihe cyo guhuza ubucuruzi. Uku kunoza imikorere, hamwe no gukwirakwiza ingano y'ibikoresho muri Black November aho gushyira hamwe ibyo batumiza kuri iyo tariki, bitanga ubunararibonye bwiza ku bakiriya no kunoza imikorere y'imari.
Intelipost inatanga raporo z'amatariki ya mbere na nyuma y'igihembwe kugira ngo abakiriya bayo babashe kwitegura bakoresheje amakuru n'imyitwarire byatanzwe. Mu 2023, ugereranije n'umwaka ushize, umubare w'ibiciro byatanzwe ku wa kane mbere ya Black Friday wiyongereyeho 38%, bigaragaza ko abantu bateganyaga neza gukurikirana poromosiyo zishobora kubaho n'amahirwe yo guhaha mbere y'igihe, kandi kuri Black Friday ubwaho ibiciro byatanzwe cyane cyane saa mbiri za mu gitondo, bigaragaza uburyo itariki yari itegerejwe.
