Mu rwego rwo guhangana gukomeye, amasoko yagiye ashakisha uburyo bushya bwo kwinjiza amafaranga arenze komisiyo zisanzwe. Imwe mu ngamba zitanga icyizere ni Retail Media, ihindura uru rubuga mo umuyoboro nyawo w’itangazamakuru, wemerera abagurisha kwamamaza ibicuruzwa byabo mu buryo butaziguye mu buryo bw’ikoranabuhanga.
Dukurikije ubushakashatsi bwakozwe n’itsinda rya Boston Consulting Group (BCG) ku bufatanye na Google, isoko ry’itangazamakuru ku isi ryitezwe kugera kuri miliyari 75 z’amadolari y’Amerika mu 2026, aho impuzandengo y’izamuka rya 22% ku mwaka. Nubwo ubu buryo bumaze gushinga imizi mu masoko nka Leta Zunze Ubumwe za Amerika, cyane cyane kuri Amazon, ubu ikaba ari yo ishoramari rikomeye mu kwamamaza hishyurwa mu buryo bwayo, muri Brezili ubu buryo buracyakomeje kwiyongera.
Rodrigo Garcia, Umuyobozi Mukuru wa Petina Soluções Digitais, asobanura agira ati: “Icyo tubona muri Leta Zunze Ubumwe za Amerika ni iterambere mu ikoreshwa ry’amatangazo y’imbere mu gihugu, cyane cyane kuri Amazon, aho ishoramari ku isoko rimaze kurenza iryakorwa ku mbuga nka Google.” “Muri Brezili, turacyatangira uru rugendo, hamwe n’ingamba zikomeye za Mercado Livre na Shopee, zirimo kwagura ikoreshwa ry’amatangazo y’imbere mu gihugu n’uburyo bw’abafatanyabikorwa.”
Rodrigo asobanura ingamba 4 z'ingenzi z'Itangazamakuru ry'Ubucuruzi ku masoko ashaka kwihutisha uburyo bwo kwinjiza amafaranga:
1. Amatangazo aterwa inkunga
Ubu ni bwo buryo butaziguye bwo kwinjiza amafaranga. Mu kwemerera abagurisha kwishyura kugira ngo bagaragaze ibicuruzwa byabo, haba ku rupapuro rw'ibanze, mu byavuye mu bushakashatsi, cyangwa mu nzego z'ingenzi z'urubuga, kugaragara kw'ibicuruzwa byiyongera cyane.
Rodrigo agira ati: “Bikora nk’icyapa cy’ikoranabuhanga. Abagurisha bashobora kugaragara mu bicuruzwa ibihumbi n’ibihumbi, kandi isoko na ryo rikinjiza inyungu mu kubishyira ahagaragara.”.
2. Ubufatanye n'ibirango n'ibigo
Uretse abagurisha basanzwe bakorera kuri uru rubuga, birashoboka gukurura ibigo binini kugira ngo biteze imbere ibikorwa byihariye. Rodrigo yagize ati: "Ibi bigo bibona isoko nk'aho ari isoko rikomeye. Ubufatanye ku byapa, ibikorwa byihariye, no kugabanyirizwa ibiciro byihariye bitanga inzira nshya z'amafaranga kandi bikongera ubunararibonye bw'abakoresha.".
3. Porogaramu z'abafatanyabikorwa n'izitanga ingaruka ku bandi
Iyi ngamba irimo gukura, yahumetswe n'abanyamideli batsinze nka Shopee, bemerera abantu bakomeye kwamamaza ibicuruzwa byabo babikuye ku rubuga kugira ngo babone komisiyo. Rodrigo asobanura agira ati: "Ni uburyo bwiza bwo gushyira mu byiciro ibikorwa byo kwamamaza. Uhitamo abakora ibintu bahuje n'abakiriya bawe kandi ugasangira nabo inyungu.".
Kubera ko TikTok Shop igeze, iyi ngeso ishobora kwiyongera, bigatuma habaho urusobe rw'abantu bafite uruhare runini ku isoko.
4. Kwamamaza hifashishijwe ikoranabuhanga
Ku masoko akora mu turere, kwibanda ku matangazo ukurikije aho aherereye ni ingamba ikomeye. Asoza agira ati: "Gushyira ahagaragara amakuru mu buryo bw'ikoranabuhanga bituma habaho ubukangurambaga bujyanye n'ibyo umuntu ashaka kandi bukagira umubare munini w'abayakoresha. Ibi bituma ubu bunararibonye burushaho kuba ubwa bwite kandi bukongera umusaruro ku bagurisha.".
