Ubucuruzi bwa elegitoroniki bwo muri Brezili bukomeje kugaragaza iterambere ryihuse, kandi urwego rw'ibiribwa ni rumwe mu nzego zikomeye zatumye uku kwaguka kwaguka. Dukurikije amakuru aturuka kuri Nielsen, umuyobozi w'isi mu bushishozi bw'abaguzi, inyungu zituruka ku bucuruzi bwa elegitoroniki muri Brezili ziyongereyeho 18.7%, zigera kuri miliyari 160.3 z'amadolari mu gice cya mbere cya 2024. Mu by'ingenzi by'iri zamuka harimo icyiciro cy'ibiribwa, cyagaragaje izamuka rya 18.4% ry'inyungu mbumbe, bitewe n'ubwiyongere bw'ibicuruzwa bicuruzwa byihuta (FMCG).
Ubushakashatsi bwa Nielsen bwagaragaje ko uduseke tugizwe n'ibiribwa, ibinyobwa, imibavu n'ubwiza ari byo byateye imbere mu bucuruzi bwo kuri interineti, byose hamwe bikaba bingana na 51% by'ibyo abantu batumije. Uburambe mu guhaha no koroshya uburyo bwo kwishyura no gutanga ibicuruzwa ni ibintu by'ingenzi bituma abakiriya banyurwa, birushaho kongera icyizere cy'abaguzi muri uyu muyoboro wo guhaha.
Muri uru rwego, Vapza, ikigo cy’inzobere mu biribwa bipfundikiye kandi byiteguye kuribwa, ni kimwe mu bitabiriye ubucuruzi bwagaragaye cyane mu buryo bw’ikoranabuhanga. Mu gice cya mbere cya 2024, ikigo cyiyongereyeho 39% mu bucuruzi bwa interineti ugereranije n’igihe nk’icyo cy’umwaka ushize, bishimangira umwanya wacyo ku isoko ry’ikoranabuhanga. “Ubucuruzi bwa interineti bwa Vapza bwakomeje kwiyongera, bitewe n’ingamba zitandukanye n’iterambere rya tekiniki. Twiteze iterambere nk’iryo mu gice cya kabiri cya 2024, bitewe nuko muri Kanama twagize iterambere rya 24.6% ugereranyije n’igihe nk’icyo muri 2023. Iri terambere rigaragaza imyitwarire y’abaguzi, ishaka imikorere myiza, ubuzima bwiza, n’umutekano mu gihe cyo kugura ibicuruzwa kuri interineti,” nk’uko byatangajwe n’umuyobozi mukuru wa Vapza, Enrico Milani.
Ingamba zigezweho
Kugira ngo ikomeze iyi gahunda yo gukura, Vapza irimo gushyira imbaraga mu ngamba zitandukanye. Iyi sosiyete yashoye imari mu bufatanye n'abantu bakomeye mu ikoranabuhanga ndetse no mu bukangurambaga bwo kwamamaza bwibanda ku minsi mikuru, nka Black Friday na Noheli, hagamijwe gukurura no kugumana abakiriya bashya. Milani asobanura ati: “Kimwe mu bintu by’ingenzi bituma Vapza itandukanya ubucuruzi bwa elegitoroniki ni Vapza Lovers Club, gahunda y’ubudahemuka itanga amafaranga ako kanya ku gikapu cyo guhaha. Vapza Lovers Club yagaragaye nk'ingamba zo guhemba abakiriya bacu. Uko bagura kandi bakaboherereza amakuru menshi, ni ko babona amanota menshi kandi bashobora kuyakoresha, bigatanga inyungu nyayo kandi itaziguye.”.
Hamwe n'abakiriya hirya no hino muri Brezili no mu bindi bihugu 14, Vapza yateye imbere cyane cyane mu turere tw'Amajyepfo n'Amajyepfo y'Uburasirazuba. Byongeye kandi, nk'uko byatangajwe n'Umuyobozi ushinzwe iyamamazabikorwa, Liza Schefer, ko iyi sosiyete ihura n'imbogamizi mu bijyanye n'ikoranabuhanga, nko kunoza ubunararibonye bw'abaguzi no kumenyera ibyo isoko rikeneye. “Ubucuruzi bwo kuri interineti muri Brezili burimo gukura, kandi ibi tubibona mu kugurisha kwa Vapza. Muri urwo rwego, twitaye ku byo abaguzi bakeneye kandi duhora dushaka uburyo bushya bwo kunoza imikorere yacu kuri interineti kugira ngo tugere ku bashyitsi bacu, bagizwe n'abaguzi bashaka uburyo bworoshye badasiga agaciro ireme n'ubuzima bwiza,” nk'uko Liza abivuga.
Vapza Alimentos yizihije isabukuru y'imyaka 30 imaze ku isoko mu 2024. Welinton Milani yashinzwe mu 1994 yinjiye muri gahunda y'ubwishingizi bw'iyi sosiyete mu 1998, kandi mu 2007, ifite icyerekezo gihamye cyo gukura, yaguze 100% by'inganda ndetse inagira ikirango imbarutso ku isoko ry'ibiribwa bifunze mu cyuma gishyushye kandi bitetse mu mwuka muri Brezili.
