Neogrid, a technology and data intelligence ecosystem that develops solutions for managing the supply chain, announces the launch of new products aimed at optimizing and strengthening collaboration between industry and retail. The new solutions were presented during the third edition of the Neogrid Summit 2024, the company's main annual event, in São Paulo – SP.
One of them is NIA, the first national artificial intelligence (AI) designed to support retail and industry on their journey to sell more and with higher margins, and PromoTrade, a platform for the collaborative creation of both mass and hyper-personalized promotional and retail media .
In addition to the two major launches, the company is releasing a suite of business intelligence tools focused on the industry's journey. The solutions portfolio includes: NeoMarket, for monitoring category performance such as market share, sell-out , and inventory; NeoRetail, for monitoring the activities of industry sales teams with indicators directly connected to execution at the point of sale (POS); and NeoDistribution, for efficient and strategic product performance management with mapping of growth opportunities.
With 25 years of experience, Neogrid is now further expanding its vast portfolio and consolidating its position as the best-positioned company to support the consumer chain from end to end.
NIA: Brazil's first AI for improving the performance of the consumer supply chain
NIA is a generative AI that acts as a partner to enhance the performance of sales teams and analyze large volumes of information. Understanding the importance of data for the success of any business, NIA emerges in this context as an agent of action to define strategies and execute plans through the use of data from the Neogrid ecosystem and external sources.
AI is capable of developing analyses based on customer history and generating insights from what it has learned. In this way, the new solution can predict future scenarios and suggest actions to be taken to achieve better results. The tool creates graphs and dashboards to facilitate the interpretation of information and provides access through multiple channels in an integrated way, including WhatsApp, where it can be accessed and used to send market alerts, event updates, and reports.
“We are taking an important step towards delivering complete and integrated solutions via NIA for the industry's end-to-end journey,” explains Nicolas Simone, CPTO of Neogrid. “With these launches, our current and future clients can have, with just a few questions, clear answers that will provide the correct visibility of their execution with information on their market share, inventory and sell-out, as well as sales through distributors and different channels.”
According to the executive, these are powerful tools that – with AI – will unlock much of the day-to-day marketing and sales processes in the industry and offer a strategic layer that will allow leaders to predict and plan with great accuracy, as well as always keep an eye on the competition and trends to sell more and with higher margins.”
NIA is already compatible with the other releases shown at the Neogrid Summit 2024 (NeoMarket, NeoRetail and NeoDistribution) and new connections allow the tool to integrate with other solutions in the Neogrid ecosystem.
PromoTrade: highly personalized promotions with results measurement
Neogrid's second major launch is PromoTrade, aimed at facilitating collaborative promotions between industry and retail. This new feature will allow users to create promotions, trade marketing , and retail media, both on a large scale and in a customized way. The platform has the potential to impact hundreds of the largest retailers in the country and influence the behavior of over 20 million Brazilian consumers.
The solution aims to address a major market pain point: despite significant investments in sales budgets and the well-known importance of promotions for retail, the market still lacks structured, strategic processes with transparency and results measurement. PromoTrade offers a new marketplace model to identify shared opportunities across various links in the consumer supply chain, focusing on promotions that deliver a return on investment.
“From now on, we have a platform with unique characteristics from a market perspective. This solution will allow for the creation of more opportunities for consumers and unique offers with context and personalization, synchronized with assortment, supply, and promotional investment strategies between industry and retail,” explains Simone.
The new platform utilizes the technology of the Consumer Behavior Management (CBM) tool, developed by Mercafacil, which makes it possible to understand and engage consumers with personalized actions, such as discounts, cashback, points, and raffles, whether in physical or online environments, meeting the demands of omnichannel.
