Descrição
Epic Content Marketing (Marketing de Conteúdo Épico)
Iwe unopaza sei kuburikidza neruzha, manyepo, uye clutter iyo inofashama nyika yevatengi vako 'yedhijitari?
Ne Epic Zvemukati Kushambadzira.
Joe Pulizzi, mumwe wenyanzvi dzepasirese mukushambadzira zvemukati, anokuratidza nzira yekukwezva vatengi varipo uye veramangwana nekugadzira ruzivo uye nyaya dzinovabata zvechokwadi. Kuvhiringidza vateereri vako nezvinyorwa zvidiki uye mameseji anotengesa-zvakaoma hazvichashandi. Epic zvemukati zvinohwina kutariswa, kuvimba, uye kuita.
Zvinodzidziswa nebhuku iri
Epic Content Marketing inokufambisa iwe nhanho-ne-nhanho kuburikidza nekugadzira nyaya uye zvinhu zvinozivisa, kuvaraidza, uye kukurudzira vatengi kuita-kazhinji pasina chirevo chekutengesa chakajeka. Kana epic zvemukati zvasvika kumunhu akakodzera panguva chaiyo, zvinotora mwoyo nepfungwa, zvinoisa kambani yako senyanzvi inovimbwa nayo, uye inova rudzi rwemukati vanhu vanogovana.
Mukati iwe uchadzidza sei:
- Sarudza iyo yakakodzera yemukati niche yekukwezva uye kuchengetedza vatengi
- Gadzira yakajeka yemukati yekushambadzira mission statement
- Vaka maitiro anodzokororwa kugadzira uye kubata epic zvemukati
- Shandisa social media uye email kukura uye kubata vateereri vako
- Kuyera kuita zvemukati-uye ruramisa kuwedzera yako yemukati yekushambadzira bhajeti
Mienzaniso yenyika chaiyo
Kuburikidza neyakadzama nyaya zvidzidzo zvemasangano akaita saJohn Deere, LEGO, Coca-Cola, uye vamwe vatungamiriri veindasitiri, Pulizzi inoratidza kuti zvirimo zvinofambisa sei zvinobatika, kukura kwakasimba. Iyi mienzaniso inoratidza nhanho dzinoshanda dzinoshandura zvinomanikidza zvemukati kuti zviwedzere kutengesa kunoenderana.
Nei zvichikosha
Paunokochekera vatengi vane epic zvemukati, vanokupa mubayiro nekuvimbika, izwi-re-muromo, uye kutengesa kuri kuwedzera. Epic Content Marketing inokupa maturusi uye hurongwa hwekutanga kugadzira uye kugovera zvemukati zvinounza purofiti yakasimba uye kukura kwenguva refu.
Verenga zvakawanda nezve maitiro ekugadzira zvemukati zvinonyanya kukosha.
Ongororo
Hapachina wongororo parizvino.