AmaBrazil amathathu kwayishumi asevele esebenzisa i-WhatsApp ngqo ukuze athenge, ngokusho kwe-CX Trends 2025, ucwaningo olwenziwe yi-Octadesk ngokubambisana ne-Opinion Box. Ngokusho kwezinto ezithi "I-New CRM Playbook ye-WhatsApp in Retail," ezivela ku-Dito, ipulatifomu yokumaketha ye-CRM yokuthengisa, lokhu kuziphatha kuphawula ukuphela kwenkathi: isigaba esilandelayo sokuvuthwa kwe-WhatsApp njengesiteshi se-CRM ekuthengiseni kufanele sichazwe ikhono lemikhiqizo lokusebenzisa idatha ukunquma ukuthi ubani okufanele asondele kuye, hhayi ngenani lemiyalezo ethunyelwe.
Lo mbhalo uchaza isimo lapho imisebenzi ye-CRM iqhutshwa kakhulu ukuthambekela okusekelwe kubuhlakani bokwenziwa kanye nokuhlukaniswa kwe-RFM kuvame ukwenza kangcono imisebenzi esekelwe kuvolumu, njengoba imithetho yokusetshenziswa kwesiteshi iba lukhuni kakhulu futhi izindleko ngomyalezo ngamunye nge-API zihlanganiswa njengengxenye yesabelomali sokumaketha.
Ukuziphatha kokuthenga sekuvele kuthuthela ku-WhatsApp
Idatha yakamuva evela emakethe yaseBrazil isekela lokhu kuchazwa kwemikhuba. Ngokusho kwe-CX Trends 2025, ucwaningo olwenziwe yi-Octadesk ngokubambisana ne-Opinion Box, ama-30% abathengi baseBrazil sebevele basebenzisa i-WhatsApp ngqo ukuthenga, kanti ama-56% akholelwa ukuthi ubuchwepheshe bokuzisebenzela kanye nobokuzisebenzela, uma buhlelwe kahle, bungakhuphula ukusebenza kahle kwenkonzo yamakhasimende ngaphandle kokunciphisa ikhwalithi yobudlelwano. Le datha ikhombisa ukuthi izingxoxo zezentengiselwano nge-WhatsApp azisekho ngaphandle kokusebenza futhi seziyingxenye elindelwe yohambo lokuthenga ezitolo eBrazil.
Lo mkhuba ubonakala futhi ezibikezelweni ezithile zomkhakha wezobuchwepheshe be-CRM: ngokusho kwe-Business Research Insights, imakethe yomhlaba wonke yesofthiwe ye-CRM ehlose ukuthengisa kulindeleke ukuthi ikhule kusuka ku-US$4.42 billion ngo-2026 iye ku-US$17.66 billion ngo-2035, okuyisilinganiso sokukhula sonyaka esihlanganisiwe esingu-12.3%, okuphakamisa ukwanda kokutshalwa kwezimali ngamaketanga okuthengisa kumapulatifomu akwazi ukusekela lolu hlobo olusha lobudlelwano.
Ukusebenza kahle kokuxhumana njengesilinganiso esimaphakathi
Ngokusho kwe-Playbook, isilinganiso okufanele sibaluleke kakhulu eminyakeni ezayo yimali engenayo ngokuxhumana ngakunye, kunokuba kube yinani eliphelele lemiyalezo ethunyelwe. Lokhu kuwumkhuba osevele ubonwe emisebenzini evuthiwe, okunciphisa inani lezindlela zokuthengisa ngomthengisi ngaphandle kokulahlekelwa yimiphumela yokuthengisa, ngenkathi kulondolozwa impilo yezinombolo ezisetshenzisiwe.
Lokhu okuqukethwe futhi kuveza ukuhlanganiswa kokusetshenziswa kwamapulatifomu e-CRM asebenzisa iziteshi eziningi, akwazi ukusabalalisa ukukhushulwa, ukugcinwa, ubudlelwano, kanye nokululama ku-WhatsApp, i-imeyili, i-SMS, kanye ne-API ngendlela ezenzakalelayo, kunciphisa ukuncika kunoma yisiphi isiteshi esisodwa futhi kwenze imisebenzi ye-CRM yokuthengisa ibe sengozini encane yokushintsha kwenqubomgomo ngamapulatifomu emiyalezo ngokwawo.
Ukuhlaziywa okuphelele kwemikhuba kanye nendlela esetshenziswayo kuma-benchmarks kuyatholakala ku: https://conteudo.dito.com.br/playbook-whatsapp
