Ukuthenga ukudla online akuseyona into ehlukile eBrazil. Ngokusho kocwaningo "Imephu Yokusesha eBrazil 2026," yi-Optimiza Marketing, ama-36% abathengi benze okungenani ukuthenga okukodwa esigabeni sokudla kanye nezitolo ezinkulu ezinyangeni ezintathu ezedlule. Lo mkhuba uqine kakhulu phakathi kwesizukulwane Y, abathengi abaneminyaka engu-30 kuya kwengu-44, phakathi kwabo izinga likhuphukela kuma-39%, iqembu elikhulu kunawo wonke esigabeni.
Le datha ihambisana nesithombe esibanzi seMephu Yokusesha ngezigaba zokusetshenziswa ku-inthanethi, esibonisa futhi u-30% wokuthengwa kwezinto zikagesi, omakhalekhukhwini kanye namakhompyutha, lapho kukhona khona amadoda amaningi (36%) kanye nesizukulwane X (34%), kanye no-24% wokuthengwa ekhaya, ifenisha kanye nokuhlobisa, isigaba lapho abesifazane nabo behola khona, ngo-27%.
Kungani isizukulwane Y sithenga ukudla okwengeziwe ku-inthanethi?
Incazelo enengqondo yobuholi besizukulwane Y esigabeni semakethe itholakala kuphrofayela yendlela yokuphila yaleli qembu leminyaka eBrazil ngo-2026. Laba bathengi basesigabeni sokuhleleka komndeni okuqinile kanye nobungcweti, benamashejuli aqinile kanye nokuzimisela okukhulu ukukhokhela ukuze kube lula, okwenza ukulethwa kokudla ekhaya kube ukonga isikhathi ngqo, hhayi nje inketho yentengo.
Isitolo esikhulu sedijithali sisancane kunemfashini nobuhle, kodwa siyakhula ngokuhambisana necebo
Naphezu kokubekwa ngemuva kwezigaba ezifana nemfashini (56%) kanye nobuhle (46%) ngokwenani labathengi abathenge okungenani kanye, imakethe kanye nomkhakha wezitolo ezinkulu kunesici okungekho kulezi zigaba ezimbili zangaphambilini esinaso ngezinga elifanayo: ukuphindaphinda. Ukuthengwa kokudla kuvame ukuphindwa masonto onke noma kabili ngesonto, okwenza lesi sigaba sibe usizo kakhulu ekwakheni imikhuba yokuthenga ephindaphindayo ngaphakathi kohlelo lokusebenza olulodwa noma ipulatifomu, ngokungafani nezigaba ezinokuthengwa okungavami kakhulu, njengemfashini noma izinto zikagesi.
Kumaketanga ezitolo ezinkulu kanye nezinhlelo zokusebenza zokulethwa, le datha iyindlela ehlakaniphile ngezindlela ezimbili. Okokuqala, ngoba ikhombisa ukuthi izethameli ezibaluleke kakhulu zokuthola imikhuba ephindaphindayo, isizukulwane Y, sesivele sivulekele kakhulu ukuthenga ukudla ku-inthanethi kunesilinganiso sikazwelonke. Okwesibili, ngoba lokhu kuthenga okuphindaphindayo kuyindlela yokuziphatha, lapho sekubanjwe, okuvame ukumelana kakhulu nokuthuthela kubancintisani, uma nje ulwazi lokulethwa kanye nokwethembana epulatifomu kuhlala kufana ngokuhamba kwesikhathi.
