Ezweni elincintisana kakhulu, izinkampani zidinga ukusebenzisa indlela ebanzi yamasu azo okumaketha. Kodwa-ke, esinye sezici ezibaluleke kakhulu, esivame ukunganakwa, ukuvikelwa komkhiqizo. Ngaphezu kwalokho, lolu daba luba luphuthumayo nakakhulu phakathi kwenani elikhulu lokukhwabanisa okwenziwa ku-inthanethi, okusiza iziteshi zedijithali, amanethiwekhi, kanye nezinhlelo zokusebenza.
Ngakho-ke, uDiego Daminelli, i-CEO ye -BrandMonitor, inkampani egxile ekulweni nokuncintisana okungafanele endaweni yedijithali, wabelane ngezizathu ezinhlanu zokuthi kungani izinkampani nochwepheshe bokumaketha kufanele babeke phambili le nkinga emasu abo. Yihlole:
- Ukulondoloza idumela – Idumela lomkhiqizo lingenye yezimpahla ezibaluleke kakhulu zenkampani. Ukuvikelwa komkhiqizo kusiza ekuvimbeleni ukusetshenziswa kabi kanye nokusetshenziswa kabi kobunikazi bawo, okuqinisekisa ukuthi isithombe somkhiqizo sihlala siphelele. Ngokuvikelwa okwanele, izinkampani zinganciphisa ingozi yokulimala kwedumela okubangelwa izimbangi ezingafanele noma ukusetshenziswa kabi kophawu lwazo.
- Ukunciphisa ukulahlekelwa kwezezimali – Ukusetshenziswa kabi kwezimpawu zokuhweba kungaholela ekulahlekelweni okukhulu kwezezimali. Uma uhlobo lungavikelwe, abancintisana nabo bangazuza edumeleni lalo, kulimaze ukuthengisa kwakho. Ukutshala imali ekuvikelweni kohlobo kuyindlela ephumelelayo yokuvimbela ukulahlekelwa kwemali engenayo.
- Ukuzethemba kwabathengi okwandisiwe - Imikhiqizo evikelwe kahle iveza ukuphepha kanye nobungcweti. Abathengi bavame ukuthemba imikhiqizo eqashelwa futhi ebhaliswe kahle kakhulu. Lokhu kuthembana kuhumusha ukwethembeka, okuyisisekelo sempumelelo yesikhathi eside yanoma iyiphi inkampani.
- Inzuzo yokuncintisana – Esimweni sebhizinisi sanamuhla, ukuba nomkhiqizo oqinile novikelwe kunganikeza inzuzo enkulu yokuncintisana. Izinkampani ezitshala imali ekuvikeleni imikhiqizo yazo azigcini nje ngokugqama, kodwa futhi zingahlola amathuba amasha emakethe, zazi ukuthi impahla yazo yobuhlakani iyavikelwa.
- Ukuhambisana nezindinganiso nemithethonqubo – Ukuvikelwa komkhiqizo akuyona nje indaba yesu lokumaketha, kodwa futhi kuyimfuneko esemthethweni emazweni amaningi. Izinkampani kumele ziqinisekise ukuthi ziyahambisana nezindinganiso nemithethonqubo yempahla yobuhlakani. Ukwehluleka ukuvikela kungaholela ekujezisweni okusemthethweni, ezinkingeni zomthetho, futhi ekugcineni, ekulahlekelweni ngokwezimali.
“Ukubeka phambili ukuvikelwa komkhiqizo emasu okumaketha akuyona nje into enhle, kodwa kuyisidingo samasu esingathinta ngqo impumelelo yenkampani kanye nokusimama kwayo. Ngokutshala imali ekuvikeleni imikhiqizo yayo, izinkampani azigcini nje ngokuvikela izimpahla zazo, kodwa futhi zizibeka esimweni sokukhula okuqinile nokusimeme,” kugcizelela uDiego Daminelli, i-CEO ye-BrandMonitor.
