Ukusetha isitolo kusukela ekuqaleni ezinsukwini ezimbalwa nje, ukuhlanganisa isitokwe esibonakalayo nesedijithali, ukuqeqesha abasebenzi ohlelweni olusha, nokuqinisekisa isevisi esheshayo ngesikhathi somcimbi onabantu abaningi. Lena inselele ebhekene nemikhiqizo ethembele ezitolo ezivelelayo, izinkampani zesikhashana eziphambili, kanye nezitolo zomqondo njengesiteshi sokuzibandakanya kwamakhasimende.
I-FILA ithole ikhambi lale nkinga eRio Open 2026. Phakathi nezinsuku eziyisishiyagalolunye zomqhudelwano, lo mkhiqizo wasebenzisa isitolo sawo esisemthethweni emcimbini ngohlelo lokuphatha olusekelwe efwini oluyi-100% - i-Myrp Enterprise - olwaluvumela ukuthi livule amarejista emali, lilawule isitokwe, futhi liqophe ukuthengiswa ngesikhathi sangempela ngaphandle kokufaka noma iyiphi isofthiwe emishinini. Kwakudinga nje ukufinyelela kwi-inthanethi.
Ukuhlanganiswa okusheshayo ngaphandle kokudela ukulawula
Inzuzo eyinhloko yezinhlelo ezisekelwe efwini zokusebenza kwesikhashana ukungabikho kwengqalasizinda esindayo. Asikho isidingo samaseva endawo, ukufakwa okuyinkimbinkimbi, noma ochwepheshe bendawo. Ukusebenza kwe-FILA kwahlelwa ngokushesha futhi kwasebenza kahle ngisho nangezikhathi ezimatasa kakhulu zomqhudelwano, kunciphisa imigqa futhi kusheshiswe insizakalo.
“Ukuba khona emcimbini kudlulela ngalé kokubonakala: kumayelana nokwakha ubudlelwano nabathengi nokuqinisa igunya lethu kulesi sigaba,” kusho u-Adriana Negrão Magalhães David, iNhloko Yokumaketha e-FILA Brazil.
Imiphumela iqinisa isu: imikhiqizo esigabeni sabesifazane ikhule ngo-11% uma kuqhathaniswa nesikhathi esifanayo ngo-2025, kuyilapho ukwethulwa kwabesilisa kudlule ukukhula ngo-25% uma kuqhathaniswa nonyaka odlule.
Ishalofu elingapheli: isitolo esingokoqobo sithengisa lokho esingenakho esitokweni
Enye inselele yakudala yezitolo ezivelelayo yimpahla encane. Njengoba kunesikhala esincane kanye nengxube yemikhiqizo elinganiselwe, kuvamile ukuthi abathengi bangawutholi umkhiqizo abawufunayo—futhi ukuthengiswa kuyalahleka.
Ukuhlanganiswa phakathi kwezici ezibonakalayo nezedijithali zeMyrp Enterprise kwafezwa ngomqondo "weshelufu elingenamkhawulo": abathengi abangazange bathole into etholakala esitolo iRio Open bangayithenga khona lapho bese bekhetha ukuyiletha emakhaya abo.
UTiberio Cesar Valcanaia, umqondisi wezobuchwepheshe nezentengiselwano weMyrp, uchaza ukuthi lesi siphakamiso sinjalo kanye: ukwenza kube lula ukusebenza kwezitolo ngezindlela zesikhashana — izitolo ezivelelayo, izitolo ezinkulu, kanye nezitolo ezithengisa izinto ezihlukile.
"Ukuba nesixazululo esixhumanisa isitolo sangempela neziteshi zedijithali namuhla kusho ukunikeza ulwazi lokuthenga olungenazihibe. Umthengi wanamuhla akasaboni umngcele phakathi kwalokho okuku-inthanethi noma ubuso nobuso - bafuna ukulula, isivinini, kanye nokucaca kuzo zonke izindawo zokuxhumana. Lokhu kuthuthukisa kakhulu ulwazi lokuthenga futhi kunciphisa ukuphazamiseka kokuthengisa," kusho yena.
I-FILA isivele isebenzisa le modeli kwezinye izinhlelo ngaphandle kwe-Rio Open, njenge-FILA Marathon kanye ne-House of Racer.
