Amakhadi okuhweba, ama-miniature, amahembe ebhola likanobhutshuzwayo akudala, izincwadi zamahlaya, nezinye izinto eziqoqwayo ziyingxenye yemakethe eqhubeka nokukhula eBrazil nasemhlabeni jikelele. Njengoba inani elikhulayo lokuthengiselana lenzeka endaweni yedijithali, ukwethembana phakathi kwabathengi nabathengisi kuba esinye sezici eziyinhloko ezisekela ukukhula komkhakha.
Kungalesi simo lapho i-Jamble, ipulatifomu yokuthenga bukhoma egxile emiphakathini nasezintweni eziqoqwayo, itshala imali engqalasizinda eqondiswe ekuphepheni nasekubonakaleni kokuthengiselana. Le pulatifomu ihlanganisa ukusakaza bukhoma, izinkokhelo ezihlanganisiwe, kanye nezindlela zokulamula ukuze kunikezwe indawo ethembekile kulabo abathenga futhi bathengise izinto eziqoqwayo.
“I-Pix ingenye yezindlela zokukhokha ezithuthuke kakhulu emhlabeni. Ngokuyihlanganisa ngqo kokuhlangenwe nakho kwe-Jamble, sinikeza abathengi nabathengisi ukuthengiselana okusheshayo, okulandelekayo, nokuphephile,” kusho u-Aymar Dumoulin, umsunguli wenkampani entsha yaseFrance.
Ukubaluleka kwalesi sihloko kubonakalisa ukwanda kwemakethe uqobo. Ngokusho kwezilinganiso ezivela ku -Business Research Insights, ingxenye yezinto eziqoqwayo zomhlaba wonke kulindeleke ukuthi ikhiqize cishe amaRandi ayizigidi eziyizinkulungwane ezingama-20.8 ngo-2026, eqhutshwa yizigaba ezifana namakhadi okuhweba, ama-miniature, izibalo ezinelayisensi, nezinto ze-premium. Ukukhula konyaka kulindeleke ukuthi kudlule u-11%, izinga elidonse ukunaka kwabakhiqizi, abathengisi, kanye namapulatifomu akhethekile.
EBrazil, intuthuko nayo iyabonakala. Imininingwane evela kwi -Brazilian Association of Toy Manufacturers (Abrin) ikhombisa ukuthi amakhadi aqoqwayo, ama-miniature, amabhlogo okwakha, kanye nemikhiqizo enelayisensi kuphakathi kwezigaba ezisebenza kahle kakhulu ekuthengiseni. Ukukhula kwezentengiselwano ze-inthanethi kanye nokwanda kokubandakanyeka komphakathi wabantu abadala kuye kwandisa ukufinyelela kwale mikhiqizo ngale kwabaqoqi bendabuko.
Ngokomlando, ukuhweba okuningi kule makethe kwenzeke ezindaweni ezingakahleleki, njengemibukiso, imicimbi ekhethekile, amaqembu emiyalezo, kanye namanethiwekhi omphakathi. Ngenkathi le miphakathi iqhubeka nokudlala indima ebalulekile kulo mkhakha, ukwanda kwenani lokuthengiselana kanye nokungena kwabathengi abasha kushukumisela isidingo sezinqubo ezihlelekile kakhulu.
“KwaJamble, enye yezinsika zalesi sakhiwo ukuhlanganiswa okuqondile nePix. Ngesikhathi sokusakaza bukhoma, abathengi bangenza okunikezwayo ngesikhathi sangempela futhi bakhokhe ngokugcwele ngemizuzwana. Ngaphezu kwalokho, ipulatifomu isebenza ngendlela yokuvikela izinsiza, lapho inani lokuthenga lihlala livikelwe kuze kube yilapho umthengi eqinisekisa ukuthi ukuthengiselana kuqediwe ngempumelelo,” kunezela uDumoulin.
Lezi zindlela zokuthembela zihambisana nokukhula okusheshayo kwenkampani eBrazil. Selokhu kwaqala imisebenzi yasendaweni ngasekupheleni kuka-2025, iJumble ibone ukwanda okusheshayo. NgoMeyi 2026, ipulatifomu yafinyelela ku-R$ 5 million ku-Gross Merchandise Volume (GMV), ukwanda okuphindwe izikhathi ezingaphezu kwe-10 uma kuqhathaniswa noDisemba 2025. Phakathi naleso sikhathi esifanayo, inani lemisebenzi yanyanga zonke lakhula ngaphezu kuka-350%, ladlula imisebenzi yanyanga zonke engu-65,000. Ngaphezu kwalokho, ngaphezu kuka-70% wayo yonke imisebenzi yenziwa nge-Pix, okugqamisa ukwamukelwa okwandayo kwezinkokhelo ezisheshayo ngabasebenzisi.
Ukubamba iqhaza kwabaqoqi baseBrazil nakho kuholele kulokhu kukhula. Ezinyangeni ezimbalwa nje zokusebenza, iJamble ithole abathengisi abasebenzayo abangaphezu kwenkulungwane. Ngokusho kwenkampani, abanye abathengisi bebebhalisa ukukhula okukhulu kokuthengisa inyanga nenyanga, okubonisa isidingo semakethe ekhethekile ezinikele kuphela ezweni lezinto eziqoqwayo.
Ukunciphisa ukukhwabanisa ngokuqinisekisa ubuwena
Izinyathelo zokuphepha ziqala ngisho nangaphambi kokuthengiselana kokuqala. Wonke ama-akhawunti adalwe kule pulatifomu adlula ezinqubweni zokuqinisekisa, okuhlanganisa ukuqinisekiswa kwenombolo yocingo noma ukuqinisekiswa ngama-akhawunti e-Google noma e-Apple. Ngaphezu kwalokho, i-CPF ngayinye (inombolo yokubhalisa yomkhokhi wentela waseBrazil) iqinisekisiwe futhi ingaxhunyaniswa ne-akhawunti eyodwa kuphela, okusiza ukunciphisa imizamo yokukhwabanisa futhi kwandise ukulandelelwa kokuthengiselana.
Ukuze kuqiniswe ukwethembana kule pulatifomu, abathengisi badlula esinyathelweni esengeziwe sokuqinisekisa ubuwena ngaphambi kokuqala ukuthengisa. Ngaphezu kokuthumela ubuwena, abasebenzisi bangaphansi kwenqubo ephelele ye-Know Your Customer (KYC), eqhutshwa ngumlingani ophethe ingqalasizinda yokukhokha yepulatifomu.
Imakethe iphinde igcine inqubo eqhubekayo yokwamukela nokuqapha abathengisi. Ngemva kokungena, bathola ukwesekwa nesiqondiso sokuthuthukisa imisebenzi yabo nokwakha idumela labo emphakathini.
Enye indlela ukuqinisekiswa kokuthengiswa ngumthengisi uqobo. Yonke into ethengiswayo idinga ukubuyekezwa nokuqinisekiswa ngaphambi kokuqedwa, okusiza ukuqinisekisa ukuthi imibandela okuvunyelwene ngayo ilungile nokuthi into ekhangisiwe ihambisana ncamashi nalokho okuzolethwa kumthengi.
Uma kuvela izinkinga ngemva kokuthenga, abathengi nabathengisi banokufinyelela esiteshini esisemthethweni sokuxazulula izingxabano. Ipulatifomu isebenza njengomlamuleli kuyo yonke inqubo yokubuyekeza, ivumela izinhlangothi zombili ukuthi zifune ikhambi elifanele nelisobala.
Njengoba imakethe yezinto eziqoqwayo iqhubeka nokukhula futhi iheha wonke umuntu kusukela kubathengi abasafufusa kuya kubaqoqi abanolwazi abafuna izinto ezingavamile neziyingqayizivele, ukwethembana, ukulandeleka, kanye nokucaca kuba yizinsika eziyisisekelo zokusekela ukukhula kokuthengiselana kwedijithali nokwandisa ukufinyelela ohlelweni lwezinto eziqoqwayo.
