Njengoba inabasebenzisi abasebenzayo abacishe babe yizigidigidi ezimbili emhlabeni jikelele, iTikTok yandise ukufinyelela kwayo ngokufaka umqondo "wokuzijabulisa ngokuthenga," okusho ukuhlanganiswa kokuzijabulisa nokuthenga, umkhuba ochaza kabusha ukuhweba nge-inthanethi kwesimanje.
Ngokusho kochwepheshe, le ndlela yokusebenza inakekela iphrofayili yabathengi edijithali kakhulu, abakhetha ukuqala nokuqedela uhambo lwabo lokuthenga ngaphandle kokushiya indawo yezokuxhumana, ngensizakalo esheshayo.
Ukuphuthuma kwabathengi kusekelwa idatha yemakethe. Ngokusho kocwaningo lwe-InsideSales, amathuba okuguqula i-lead phakathi nemizuzu emihlanu yokuqala ngemuva kokuxhumana kokuqala aphakeme ngokuphindwe izikhathi ezingu-21 kunangemva kwemizuzu engu-30.
Ngokusho kukaVinicius Grecco, uMphathi Wezokumaketha kwa-Irrah Tech, ama-ejenti e-Artificial Intelligence ahlanganiswe ku-TikTok axazulula lesi sibalo ngokuzenzakalelayo ukusebenzisana, ukuqoqa idatha, nokwenza imisebenzi ngasikhathi sinye. “Ngaphandle kwe-AI, lesi simo sokushesha kungaba nzima kakhulu ukusihlangabezana. Ukuhlanganiswa kwama-ejenti ezenzakalelayo kumapulatifomu omphakathi kusenza sikwazi ukuphendula ezidingweni ngesikhathi sangempela, sisebenzisa isikhathi lapho intshisekelo yamakhasimende iphezulu khona,” kuchaza yena.
U-Vinicius Grecco, uMphathi Wokumaketha e-Irrah Tech
Kuye, i-ejenti yobuhlakani bokwenziwa isebenza njengebhuloho eliqondile phakathi komthengi nenkampani. Umsebenzisi ubuza umbuzo ngomkhiqizo bese ethola impendulo ngokushesha, ngaphakathi kweTikTok uqobo. Lokhu kulondoloza ukuhamba kokuhamba futhi kuvimbele ukulahleka kwamathuba okuthengisa.
Le nkampani, esebenza emazweni angaphezu kwama-50, ihlanganise i-GPT Maker, ipulatifomu yayo yokwakha ama-ejenti e-AI enziwe ngokwezifiso, ku-TikTok. La ma-ejenti, uma eqeqeshwe kahle ngokuqukethwe okuqondiwe, angasebenzisana ngokuvumelana nomongo futhi anikeze izimpendulo ezihambisana nezinhloso ezichazwe yilo mkhiqizo.
“Umthelela omkhulu ukusondeza izinkampani eduze kakhulu nezithameli esezivele zikhona epulatifomu. Imikhiqizo eminingi ithola imiyalezo, imibuzo, kanye namathuba okuthengisa ngaphakathi kweTikTok, kodwa ayihlali ikwazi ukuphendula ngesivinini, ngokungaguquguquki, kanye nezinga lenkonzo,” kusho umphathi.
Enye inselele ikhona kulolu limi. Njengoba iningi lababukeli abasebasha - cishe ingxenye yabasebenzisi beTikTok baneminyaka ephakathi kuka-18 no-34 ubudala - ama-ejenti kudingeka asebenze ngokuxhumana okuguquguqukayo, kwemvelo, nokungaqinile. Nokho, ngokusho kukaGrecco, umgomo awukona "ukulingisa" ukuziphatha kwentsha, kodwa ukuvumelanisa ithoni yezwi ngaphandle kokulahlekelwa ubuqiniso.
"I-ejenti ayidingi ukuphoqa ulimi. Kudingeka iqonde izilaleli, iphendule kahle, futhi imele umkhiqizo ngendlela ehambisanayo. I-GPT Maker ihlela lokhu kahle kakhulu. Ipulatifomu ivumela izinkampani ukuthi ziqeqeshe ama-ejenti azo edijithali, afunda kokuqukethwe kwangaphakathi, alungise ithoni yezwi lawo, futhi afake ngisho nokuguquguquka kwesifunda," kusho yena.
Ukwenza kube ngokwakho kudlula ukujwayela umbhalo. "Singafundisa ngisho nama-ejenti ukusebenza ngezindlela zokugcizelela, izindlela zokubonisana zendawo, kanye nezindlela zokuphazamisana zesifunda, kuye ngezidingo zenkampani ngayinye," kuchaza uGrecco.
Ngokusho kochwepheshe, intuthuko ye-AI ngaphakathi kwe-TikTok ibonisa ukuvela kwezentengiselwano kwepulatifomu. "E-TikTok Shop, izindlela zokusebenza zihlukile. Ukuguqulwa kuncike ekhonweni lokuheha ukunaka, ukukhiqiza isifiso, nokuguqula ukuzijabulisa kube yisinqumo sokuthenga. Silungele leso sikhathi," usho kanje.
Isu le-Irrah Tech livela ngesikhathi sokusebenza kahle kwezentengiselwano kweTikTok. Ngokusho kocwaningo olukhishwe yipulatifomu uqobo, izikhangiso eziboniswe kuhlelo lokusebenza zikhiqize umthelela waminyaka yonke olinganiselwa phakathi kuka-R$ 18.6 billion kanye no-R$ 37.3 billion kuMkhiqizo Wasekhaya (i-GDP) waseBrazil, ngaphezu kokusekela imisebenzi efinyelela ku-447,000 ezweni.
Imiphumela esebenzayo isivele idonsela ukunaka. Isibonelo, iGranado yenze umkhankaso okhethekile ngaphakathi kweTikTok Shop owadlula imibono eyizigidi eziyi-16 futhi wathengisa imikhiqizo engaphezu kwe-18,000. IVittare Home, inkampani yokuhlobisa izindlu eseMinas Gerais, ithole imali engenayo yanyanga zonke engu-R$ 200,000 kuphela ngeplatifomu, okwamanje ebiza u-75% wemali engenayo yomkhiqizo.
"Abathengi bafuna izimpendulo ezisheshayo, okuhlangenwe nakho okwenziwe ngokwezifiso, kanye nokuxhumana okuqondile ngaphakathi kweziteshi lapho sebevele bechitha khona ingxenye enkulu yesikhathi sabo. Ezinkampanini, umncintiswano awusewona owokwabelana ngezilaleli kuphela, kodwa owokukwazi ukuxoxa, ukuthengisa, nokwakha ubudlelwano ngesikhathi sangempela. Ubuhlakani bokwenziwa abusaseyona into ewusizo futhi sebuyingxenye ebalulekile yeqembu," kuphetha uGrecco.
