Ukutshalwa kwezimali okuphezulu okuqondiswe kumasu ayinkimbinkimbi, amakhophi akholisayo, kanye nemikhankaso yokudala akuhlali kuhumusha imiphumela elindelekile. Lokhu kukhungatheka, okuvamile emakethe, ngokuvamile akuhlobene nekhwalithi yokwenza, kodwa kunalokho kuhlobene nesici esivame ukunganakwa: oxhumana nabo abaphelelwe yisikhathi.
Ngaphezu nje kwesizindalwazi, isizinda sokuxhumana esifanelekayo, esisebenzayo, nesithembekile siyisisekelo sangempela sanoma yimuphi umkhankaso wenkampani ophumelelayo. Ukunganaki leli phuzu kungalimaza hhayi nje ukulethwa kwezenzo kodwa futhi nobudlelwano nezilaleli eziqondiwe, futhi ngenxa yalokho, imbuyiselo ekutshalweni kwezimali (i-ROI).
Abaphathi nabenzi bezinqumo bayaqaphela ukubaluleka kwedatha njengomthombo wezenzo zamasu. Kodwa-ke, ukuba nolwazi oluningi akusizi ngalutho uma kungekho siqinisekiso sokuthi le datha iyiqiniso, iyasebenza, futhi isesikhathini. Ngokusho kocwaningo lwe-Validity, ama-75% abaphenduli bathi izindlela ezisekelwe kudatha engalungile noma ephelelwe yisikhathi ziholela ekulahlekelweni kwamakhasimende futhi zivimbele ukulinganiswa kwangempela kwemiphumela yezenzo.
Inkinga idlula ukubhaliswa okungaphelele noma ukubhala phansi. Inkinga yangempela ilele ekungaqaphelweni kohambo lokuxhumana. Oxhumana nabo abaningi babuyela emjikelezweni wobudlelwano ngemva kwesikhathi sokungasebenzi, kodwa ngezinombolo noma iziteshi ezahlukene. Ukwehluleka ukuqaphela leli phethini kuvimbela inkampani ekulungiseni izenzo zayo ngesikhathi sangempela futhi kubeka engcupheni ukuxhashazwa kwamathuba. Ngaphandle kwesakhiwo sokuqinisekisa esiqhubekayo nangaphandle kokuhlanganiswa okufanele phakathi kwezizindalwazi neziteshi ezisebenzisa idatha, izizindalwazi ziyaphelelwa yisikhathi ngokushesha—ngisho noma zibonakala zikhulu.
Ukungabikho kokuphathwa kwedatha kanye nokuntuleka kwezindlela zokubeka phambili inombolo efanele ye-CPF ngayinye (inombolo yokubhalisa yabakhokhi bentela baseBrazil) kudala imiphumela eqondile: imikhankaso eqondiswe kabi, imizamo engaphumeleli, isabelomali esichithiwe, ukulungiswa kabusha kokusebenza, ukulahlekelwa ukusebenza kanye, ezimweni ezibucayi kakhulu, ukucindezeleka ebuhlotsheni bamakhasimende ngenxa yokuphikelela kokuxhumana okungalungile noma okuphindaphindiwe.
Ngaphezu kwalokho, ukuntuleka kokuqonda ukuziphatha okuphindaphindiwe kwamakhasimende—njengokuthi ikhasimende liphinde lihlanganyele kanjani futhi nini—kuvimbela ukuthuthukiswa kwamasu okuphinda lihlanganyele asebenza kahle kakhulu. Umphumela uba umsebenzi ozama ngokungakhethi izindlela eziningi zokuxhumana zomuntu ofanayo, odla izinsiza kanye nesikhathi seqembu, futhi obangela izingozi zomthetho njengokwephulwa kwe-LGPD (uMthetho Wokuvikela Idatha Jikelele waseBrazil) ngenxa yokuxhumana okungafanele.
Nakuba kungase kubonakale kuyinkinga eyinkimbinkimbi, lesi simo singaguqulwa ngezindlela ezibeka phambili ukusetshenziswa kwedatha ngobuhlakani. Isihluthulelo ukuqondisa imizamo enanini eliqinisekisiwe, elinamathuba aphezulu okuphendula futhi lihambisane nomlando wobudlelwano naleyo nombolo yokuhlonza intela yomuntu ngamunye (i-CPF). Ukuba nesizindalwazi esicebile, esibuyekeziwe, nesakhiwe ngendlela efanele kubalulekile ukuqinisekisa ukuthi umlayezo ufinyelela kulabo ababaluleke ngempela - ocingweni olufanele, ngesiteshi esifanele, ngesikhathi esifanele.
Kulesi simo, ubuchwepheshe budlala indima ebalulekile, hhayi nje njengethuluzi lokuqinisekisa okukodwa, kodwa njengengxenye yesakhiwo sobudlelwano esiqhubekayo. Amamodeli asekelwe ekucabangeni nasekuziphatheni, ahlanganiswe nohlelo lokuphendula lwansuku zonke, enza isizindalwazi sokuxhumana sibe yimpahla ephilayo—ekwazi ukufunda kusuka kudatha futhi ithuthuke njalo.
Ngaphezu nje kokubona ukuthi inombolo iyasebenza yini, kubalulekile ukuqaphela ukuthi yimuphi oxhumana naye onamandla amakhulu okukhiqiza imiphumela. Lokhu kusho ukunciphisa imizamo, ukwandisa izinga lokusebenza kahle, ukuvikela isithombe somkhiqizo, nokunikeza ulwazi olufanele amakhasimende.
Ukusetshenziswa kwezingqimba zezinqumo eziqhutshwa idatha yikho okuhlukanisa imisebenzi esebenza kahle kakhulu kuleyo emane idubule wonke umuntu. Ngakho-ke, kubalulekile ukuthi izinkampani zamukele amamodeli angagcini nje ngokuhlanza idatha kodwa futhi afunde kuyo. Yini esebenze? Yasebenza nini? Futhi yini engasebenza futhi?
Ukuphatha isizindalwazi sokuxhumana njengempahla yamasu—ukuhlanganisa imithombo yangaphandle, ukuziphatha komlando, ukuqinisekiswa kwenkampani, kanye nezintandokazi zesiteshi—yindlela eqinisekile yokukhiqiza inani langempela. Phela, akekho othanda ukuxhashazwa ngokuxhumana okungenangqondo ngesimo sakhe samanje noma iphrofayili. Futhi njengoba nje imizamo eminingi ilimaza ikhasimende, nayo ilimaza inkampani.
Ukugwema lolu hlobo lokuguga kudinga ukuhambisana, ubuhlakani, kanye nesakhiwo. Isizindalwazi esishintshashintshayo yilesi esishintsha ngokuhamba kwesikhathi, sivumelane nokuziphatha kwamakhasimende, futhi siletha inani kokubili kumthumeli kanye nomemukeli.
