Ukuhweba nge-inthanethi eBrazil kulindeleke ukuthi kubhalise okunye ukusebenza okunamandla ngoSuku Lobaba luka-2026, olunye lwezinsuku eziyinhloko kukhalenda lokuthengisa likazwelonke. Lo mkhakha kulindeleke ukuthi ukhiqize ama-R$ 10.56 billion, ngokusho kokuqagela okuvela kwi-Brazilian Association of Artificial Intelligence and E-commerce (ABIACOM). Lesi sibalo simelela ukwanda uma kuqhathaniswa nama-R$ 9.53 billion atholwe ngosuku olufanayo ngo-2025.
Isilinganiso sikhomba ukukhula okungu-10.81% kokuthengisa, okugcina umkhondo omuhle we-e-commerce yaseBrazil, yize ngesivinini esiphakathi uma kuqhathaniswa no-15.44% obhalwe ngonyaka odlule. Ukwanda okuncane kokuthengisa kufanele futhi kukhuphuke, kusuka ku-R$ 1.03 billion ngo-2025 kuya ku-R$ 1.19 billion ngo-2026.
Intengo yamathikithi emaphakathi kufanele ihlale izinzile, isuka ku-R$ 568.61 iye ku-R$ 571.28. Inani lama-oda kulindeleke ukuthi lifinyelele ku-18.49 million, uma kuqhathaniswa nezigidi ezingu-16.76 ezibhalisiwe ngo-2025, okugqamisa ukukhula kwenani lokuthengwa kanye nokuhlanganiswa komkhuba wokuthenga izipho ku-inthanethi.
Ukuzinza kwentengo yamathikithi emaphakathi kubonisa isimo sezomnotho esisadinga ukuqashelwa ngabathengi kanye namabhizinisi. Njengoba izinga lenzalo eliyisisekelo lisezingeni eliphezulu, isikweletu sisalokhu sibiza kakhulu futhi izitolimende ezingenanzalo zivame ukunqunyelwa kakhulu, ikakhulukazi ekuthengeni okunenani eliphezulu. Ngenxa yalokho, abathengi abaningi bakhetha izipho ezinesilinganiso esingcono sezindleko nezinzuzo, bebeka phambili ukukhushulwa, izinhlobo ezahlukene, kanye nezinto ezinentengo ephansi.
Ngaphezu kwalokho, u-2026 uhlanganisa izici ezithinta ukuziphatha kwabathengi, njengekhalenda lokhetho kanye nokubanjwa kweNdebe Yomhlaba ye-FIFA ka-2026, okwenzeka maduze nje futhi okungase kuqondise ingxenye yesabelomali semindeni kwezinye izindleko, njengokuhamba, izinto zikagesi, kanye nokuzijabulisa.
“Sihlela ukukhula okungaphezu kuka-10% ngoSuku Lobaba, okubonisa amandla e-e-commerce yaseBrazil ngisho nasesimweni sezomnotho esinzima. Lusuku olubaluleke kakhulu ngokwesiko lokuthengisa, futhi siphawulile ukuthi abathengi bayaqhubeka nokuthenga, kodwa ngendlela ehlelwe kakhulu, bacwaninga amanani futhi bafuna okunikezwayo okunikeza inani elikhulu lemali etshaliwe,” kusho uFernando Mansano, umongameli we-ABIACOM.
Ngokusho kwesikhulu esiphezulu, ukuziphatha kwabathengi kusiza ukuchaza ukwanda kokuthengisa ngisho noma intengo yamathikithi ejwayelekile ihlala izinzile. "Ukwanda kwenani lama-oda kukhombisa ukuthi inhloso yokunikeza izipho ihlala iphezulu. Kodwa-ke, amazinga enzalo aphezulu anciphisa amandla okuthenga, okwenza abathengi abaningi bakhethe imikhiqizo engabizi kakhulu noma bashintshe imikhiqizo ye-premium ngezinketho zenani elingcono. Noma kunjalo, ukuhweba nge-e-commerce kuyaqhubeka nokuthola isabelo semakethe ngenxa yokulula, ukuhlukahluka, kanye namanani okuncintisana."
Phakathi kwezigaba okulindeleke ukuthi zibone ukuthengiswa okuphezulu kakhulu ngoSuku Lobaba kukhona izinto zikagesi, imfashini, amakha, izicathulo, izesekeli, iziphuzo, izimpahla zezemidlalo, amathuluzi, amawashi, kanye nemikhiqizo eyenzelwe wena—izingxenye ezivame ukuba nesidingo esikhulu phakathi nalesi sikhathi.
