Isikhathi eside, ukukhathazeka okukhulu ngemisebenzi ye-e-commerce kwakuwukwandisa amazinga okuguqulwa. Ukuthuthukisa isivinini sewebhusayithi, ukunciphisa ukushiywa kwenqola, kanye nokwenza ngcono ukukhokha nakho kwaba yizinto eziza kuqala. Manje, kuvela inselelo entsha: ukuguqula abathengi ngezikhathi ezithile babe amakhasimende aphindaphindayo.
Ngesikhathi ebambe iqhaza kwi-E-commerce Brazil Forum 2026, uMariana Vicente, iNhloko yoBambiswano kwaBonifiQ, ugcizelele ukuthi ubuchwepheshe buyaqhubeka nokuba yinto ebalulekile ekukhiqizeni ama-lead kanye nokuthengisa, kodwa akuseyona into eyinhloko ehlukanisayo yokuncintisana.
"Kunzima kakhulu ukubandakanya ikhasimende elibe nokuhlangenwe nakho okubi epulatifomu ehamba kancane. Ukusebenza kwepulatifomu kanye nesivinini kuthinta ngqo ukuguqulwa, kodwa akuzona ezakha ukwethembeka. Ipulatifomu iyasiza ekuqedeni ukuthengiswa, futhi lokho kusinika izizathu zokuqhubeka nobudlelwano.".
Esinye sezibonelo ezishiwo yiBonifiQ sihilela umthengisi osesigabeni se-elekthronikhi. Cishe u-90% wemali engenayo yayo ivela ekuthengisweni kwama-notebook, umkhiqizo onentengo ephakathi nendawo kodwa umjikelezo omude kakhulu wokushintsha. Esikhundleni sokuzama ukwandisa intengo ephakathi nendawo, isu kwakuwukuthuthukisa uhlelo lwemivuzo olugxile ezinsizakalweni zomkhiqizo, okwandisa imvamisa yokuthenga.
"Umgomo bekungekona ukunciphisa intengo yamathikithi ejwayelekile, kodwa ukunciphisa ukuthembela kwekhasimende kanye kanye. Kulokhu, intengo yamathikithi ejwayelekile yaleli khasimende yehlile, kodwa sakha izikhuthazo kumthengi zokubuyisela kathathu, kane, noma kahlanu, sandisa ngqo i-LTV yalelo khasimende."
KuMariana, lolu hlobo lwesu lumelela ushintsho endleleni yokucabanga ngokuthengisa kwedijithali. Esikhundleni sokulinganisa ukuguqulwa okusheshayo kuphela, izinkampani manje zilandelela izinkomba ezihlobene nobudlelwano namakhasimende ngokuhamba kwesikhathi.
Isikhulu sigcizelela ukuthi lokhu kuthuthuka kudinga nengqalasizinda yezobuchwepheshe elungiselelwe ukusekela amasu amasha.
"Ukuzinza akusho nje ukugcina iwebhusayithi iku-inthanethi. Kwakha isisekelo sokuhlanganisa ubuchwepheshe, ukwenza ngezifiso uhambo lwabasebenzisi, kanye nokusebenzisa izinhlelo ezintsha zokukhula. Ngaphandle kwakho, noma yiliphi isu lilinganiselwe.".
Ngokusho kokuhlolwa kukaMariana, ikusasa le-e-commerce lizoncipha kancane kancane ngenxa yokuthengiswa okuhlukile kodwa lizoncipha kakhulu ngenxa yamandla emikhiqizo okugcina amakhasimende ekhuthele, ehilelekile, futhi ephinda. Ngakho-ke, ukwethembeka kwamakhasimende akusasebenzi njengesenzo sokukhushulwa futhi kuzothatha indima ebalulekile ekukhuleni okusimeme kwemisebenzi yedijithali.
