I-e-commerce iyisigaba sokuthengisa esinokungena okuphezulu kakhulu emazweni ayi-15 aseBrazil, idlula noma yiliphi elinye ingxenye enanini labathengi abenze okungenani ukuthenga okukodwa. Lokhu kwembulwa ucwaningo oluthi " Imephu Yokusetshenziswa KwaseBrazil," olwenziwe ngu -klavi, i-fintech egxile ekuhlakanipheni kwedatha. Ucwaningo luphinde lubonise ukuthi, naphezu kokubusa kwezimakethe ezinkulu, ubuholi ekusetshenzisweni kuyahlukahluka kuye ngesifunda: izinkampani zasendaweni ezifana neBrisanet, Grupo Mateus, Arasuper, kanye neVocê Telecom zibhalisa ukungena okukhulu kunemikhiqizo kazwelonke ezimakethe zazo.
Ukuhlaziywa kwenziwe kusetshenziswa i-Competitive Radar kaKlavi, ngedatha engaziwa evela kwi-Open Finance futhi yalinganiswa ngabantu besifundazwe ngasinye, ngokusho kwe-IBGE (i-Brazilian Institute of Geography and Statistics). Ucwaningo lulinganise ukungena kwezigaba eziyinhloko zemakethe, ezichazwa njengephesenti labathengi kusampula abenze okungenani ukuthengiselana okukodwa nesigaba esithile noma uphawu esikhathini sonyaka owodwa. Isampula ifaka abantu abayizigidi ezingu-1.2 futhi ihlanganisa ama-R$ ayizigidigidi eziyi-15 ekuthengiselaneni okuhlukaniswe ngezigaba kanye nemikhiqizo engaphezu kuka-3,000 emephiwe.
Idatha ikhombisa ukuthi ukuhweba nge-inthanethi kunamandla kakhulu ezifundeni zaseNingizimu naseNingizimu-mpumalanga, lapho kuhola khona kuzo zonke izifundazwe, okuqhutshwa kakhulu yiMercado Livre kanye neShopee. Nokho, kwezinye izifundazwe, ubuholi bezimakethe buhlanganyelwa nezinkampani zokuxhumana zesifunda kanye nezinkampani zokuthengisa ukudla, okugqamisa umehluko obalulekile ekuziphatheni kwabathengi phakathi kwezifundazwe.
"Ukukhula kwezentengiselwano ze-e kuyisimo esihlanganisiwe eBrazil, kodwa idatha ikhombisa ukuthi ukusetshenziswa kwezimpahla kusesezindaweni eziningi. Ezifundazweni ezahlukene, izinkampani zasendaweni zigcina ubudlelwano obuqinile nabathengi bazo futhi ziyakwazi ukuncintisana ngokulinganayo, noma ngisho nokwedlula, izinhlobo ezinkulu zezwe. Lokhu kuqonda kubalulekile ngoba kuvumela abathengisi, izikhungo zezimali, kanye nezinkampani zobuchwepheshe ukuthi baqonde kangcono izici zemakethe ngayinye futhi bathuthukise amasu aqinile," kusho uBruno Chan, i-CEO kanye nomsunguli we-klavi.
Ezifundeni eziseNingizimu naseNingizimu-mpumalanga, i-e-commerce inobukhona obuqine kakhulu phakathi kwabathengi kuzo zonke izifundazwe. UMercado Livre uhola eSanta Catarina, eParaná, eRio Grande do Sul, eRio de Janeiro, naseSão Paulo, kuyilapho uShopee esendaweni yokuqala eMinas Gerais nase-Espírito Santo. ISão Paulo ibhalisa ukungena okuphezulu kakhulu kwe-e-commerce ezweni, ngama-56.32%, ilandelwa iSanta Catarina, ngama-52.38%, kanye neRio de Janeiro, ngama-52.05%.
INyakatho-mpumalanga yezwe iveza isimo esihlukahlukene kakhulu. Nakuba ukuhweba nge-inthanethi kuhola ezifundazweni eziyisithupha kweziyisishiyagalolunye, izinkampani zesifunda zigcina indima ehamba phambili ezimakethe ezihlelekile. I-Brisanet ihola isigaba se-inthanethi, i-TV, kanye ne-Telephony eCeará naseRio Grande do Norte, ngaphambi kwabaqhubi abakhulu bezwe. ECeará, inzuzo ngaphezu kweShopee ingamaphesenti angu-0.15 kuphela, okuveza imakethe encintisana kakhulu. ERio Grande do Norte, inkampani ivula umehluko wamaphesenti angu-2.93 uma kuqhathaniswa nenkampani esendaweni yesibili.
Amandla emikhiqizo yesifunda
Naphezu kokukhula kwezimakethe, ucwaningo lubonisa ukuthi ukusetshenziswa kweBrazil kusathonywa kakhulu yimikhiqizo esekelwe esifundeni. Nakuba iMercado Livre neShopee zinezikhundla eziphambili ezifundazweni eziningi, izinkampani zasendaweni ziyaqhubeka nokuba nezikhundla ezinhlotsheni eziphindaphindayo kakhulu, ikakhulukazi ezokuxhumana kanye nokuthengisa ukudla.
Isibonelo esiyinhloko yiBrisanet. Umsebenzisi uhola isigaba se-inthanethi, i-TV, kanye ne-Telephony eCeará naseRio Grande do Norte, edlula amaqembu amakhulu ezizwe futhi egcina ukukhetha kwabathengi ngisho nasezifundazweni lapho ukuhweba nge-e-commerce sekuvele kuphakathi kwezigaba eziyinhloko zabathengi.
Emkhakheni wokuthengisa ukudla, ukwenziwa kwezindawo nakho kuyagqama, njengoba iGrupo Mateus yenza iMaranhão ibe ngelinye lamazwe ambalwa aseBrazil lapho isigaba sezitolo ezinkulu sidlula khona ukuhweba nge-e-commerce ngokungena, kuyilapho i-Arasuper ithatha isikhundla esifanayo e-Acre. Imiphumela ikhombisa ukuthi, ezimakethe ezithile, izintambo ezikhona ngokomzimba kanye nolwazi lwendawo ziyaqhubeka nokuba nethonya elikhulu kunabadlali abakhulu bezwe.
"Idatha ikhombisa ukuthi akukho makethe eyodwa yaseBrazil, kodwa izimakethe eziningana zihlala ndawonye ngasikhathi sinye. Izimakethe ziye zanda kakhulu ezweni lonke, kodwa lokhu akusho ukuthi ukuziphatha kwabathengi kuye kwafana. Izinkampani zesifunda ziyaqhubeka nokuhola ngezigaba ezibalulekile ngoba zakhe ubudlelwano obuseduze namakhasimende azo futhi zathuthukisa imisebenzi ehambisana nezici zombuso ngamunye. Lokhu kuhlakanipha kwesifunda kuba yinzuzo yokuncintisana kunoma yiliphi isu lokukhulisa," kusho uBruno Chan.
Ukuhlaziywa kuphinde kugqamise umehluko omkhulu phakathi kwezifunda. Ngenkathi iNingizimu neNingizimu-mpumalanga zigxila ekubuseni kwezentengiselwano ze-e, eziqhutshwa kakhulu yiMercado Livre kanye neShopee, iNyakatho neMidwest zibonisa ukulingana okukhulu phakathi kwezigaba, nezinkampani zokuxhumana ezifana neClaro, Vivo, kanye neVocê Telecom zincintisana ngobuholi ezifundazweni eziningana. Lesi simo sigcizelela ukuthi izici ezifana nengqalasizinda, imvamisa yokusetshenziswa, kanye nokuba khona ngokomzimba kusalokhu kubalulekile ekushintsheni kokuncintisana kwezitolo zaseBrazil, ngisho naphezu kokwanda okusheshayo kwezentengiselwano ze-e.
