Umkhiqizo waseBrazil wokunakekelwa kwesikhumba nokunakekelwa kwezinwele, iRicca, waseBelliz Company, uguqule ukuhweba kwawo nge-inthanethi ngokwandisa ukuthengisa kwawo kathathu ezinyangeni eziyisishiyagalombili kuphela. Lolu shintsho lwenzeka ngokuhlelwa kabusha okwenziwe ngokubambisana neNação Digital, inkampani engaphakathi kweqembu le-FCamara. Lesi sinyathelo, esaqala ngo-2022, saguqula ukuba khona kwedijithali komkhiqizo futhi sathuthukisa ukuxhumana kwawo nezithameli zawo eziqondiwe, sakhiqiza imiphumela ebalulekile esikhathini esifushane.
Izinombolo zifakazela impumelelo yaleli qhinga. Phakathi nesikhathi somkhankaso, imali engenayo yanyanga zonke yomkhiqizo ikhule ngo-300% uma kuqhathaniswa nesikhathi esedlule. Ngaphezu kwalokho, iRicca ivale u-2024 ngomphumela ophakeme ngo-200% kunemali engenayo ebhalwe ngo-2023, okubonisa ukuthi ngisho nangemva kokuphela komkhankaso, umkhiqizo wahlala uxhumene nabathengi bawo. Kuyafaneleka ukugqamisa ukuthi ukwanda okungu-286% kumazinga okuchofoza (i-CTR) kwandise amathuba okuguqula. Iwebhusayithi iphinde yabona ukwanda okungu-146% kwezikhathi, okwenza ukubonakala okwengeziwe namathuba okuthengisa. Ngaphezu kwalokho, i-Return on Ad Spend (ROAS) ikhuphuke ngo-158%, yathuthukisa izinsiza ezitshaliwe, kanye nokwehla okungu-57% ku-Cost Per Click (CPC) kwavumela umkhiqizo ukuthi ufinyelele abathengi abaningi ngesabelomali esifanayo.
Naphezu kokuzinza kahle ekuthengiseni okungokoqobo, iRicca ibhekane nobunzima ekukhuliseni isiteshi sayo se-e-commerce. Le nkampani kwakudingeka iveze isithombe esivumelana kakhulu nokulindelwe yizithameli zayo, ngesikhathi esifanayo ithuthukisa isu elikwazi ukwandisa ukubonakala nokufaneleka kwewebhusayithi, okuzothinta ngqo ukuthengiswa kwedijithali.
Ukuze kuguqulwe lesi simo, ithimba le-Nação Digital kanye nethimba le-Media and Communication likaBelliz bathuthukise isu lokukhiqiza umkhiqizo, elalihlanganisa ukuhlanganisa ukuqinisa umkhiqizo nokusebenza kokuthengisa. Lo msebenzi wawuhilela ukudwetshwa okuningiliziwe kohambo lokuthenga, ukuhlonza izindawo ezibuhlungu nezidingo zabathengi, nokubaxhumanisa nemikhiqizo efaneleka kakhulu.
Esinye sezenzo eziyinhloko kwaba umkhankaso wokushintsha igama lomkhiqizo owaqalwa ngoSepthemba 2023, ogxile ekwakheni ukwethembeka nokuqinisa ukucatshangelwa kwemikhiqizo yokunakekelwa kwesikhumba, ukunakekelwa kwezinwele, izesekeli zezimonyo, kanye nezinye izigaba lapho iRicca isebenza khona. Lo mkhankaso wawuhilela ukubambisana nabantu abanethonya kanye nabathengi abadale okuqukethwe okunesu ukuqinisa isifiso somphakathi ngalo mkhiqizo nokwandisa ilukuluku ngesikhathi sokuxoxisana kokuqala
URodrigo Martucci, i-CEO ye-Nação Digital, uthi ukubambisana phakathi kwamaqembu kwakubalulekile kulo lonke inqubo - kusukela ekuhlaziyweni kuya ekusetshenzisweni kwamasu. "Umphumela uyamangalisa uma uneklayenti elizimisele ukwenza izinto zenzeke, i-ejensi ezibophezele ngokuphelele empumelelweni yephrojekthi, kanye nesakhiwo esidingekayo sokwenza konke okuhleliwe kuphile. Lokhu kusebenza ngokubambisana kubalulekile ekufezeni le mpumelelo.".
UGil Bezerra, i-COO yeBelliz, uqokomisa ukuthi "Ukuhambisana kwamasu phakathi kwenkampani iBelliz neNação Digital, kanye nokuxhumana okuphelele nohambo lokuthenga lwamakhasimende omkhiqizo weRicca, kwakuyizinto eziyimpumelelo ezenza lo msebenzi wabonakala."
Njengoba imiphumela emihle isivele ifinyelelwe, lo msebenzi manje usuqhubekela phambili ezindaweni ezintsha, njengokuqukethwe, i-CRM, kanye nokwandiswa kweziteshi ezintsha zedijithali. I-Ricca iyaqhubeka nokufuna izinto ezintsha ezithuthukisa ulwazi lwamakhasimende, okuqinisa ukuba khona kwayo emakethe yezimonyo.
