I-US Media, isikhungo esiphambili sezixazululo zemidiya eMelika, yandisa ubuholi bayo kwezentengiselwano eBrazil ngokufika kukaCelso David noDanilo Cordeiro. Owokuqala uthatha indima yoMqondisi Wokuthengisa we-Vevo Ads - eBrazil, ophethe ukuhola imisebenzi yezentengiselwano ye-Vevo ezweni, kanti owesibili uzosebenza njengoMqondisi Wokuthengisa Nokubambisana kwe-Cencosud - eBrazil, ehola ubudlelwano benkampani ne-Cencosud Media. Lokhu kuqokwa kuqinisa isu le-US Media lokusheshisa ukukhula kwabalingani bayo ababili ababalulekile nokuhlanganisa ukuba khona kwayo ezimakethe zevidiyo nezokuxhumana ezithengisa kakhulu.
Njengoba enolwazi olucishe lube yiminyaka engama-20 ezimakethe zezindaba, ukukhangisa, kanye nokuthuthukiswa kwebhizinisi, uCelso David ubone izigaba ezahlukene zokuguqulwa komkhakha, kusukela kuthelevishini yokusakaza kuya ekwandiseni imithombo yezindaba yedijithali kanye nokusakaza. Njengoba esebenze kwa-SBT and Record, umphathi uthatha inselelo yokuqinisa isikhundla sezentengiselwano seVevo eBrazil, ukuthuthukisa amaphrojekthi ahambisana nezidingo zabakhangisi, kanye nokwandisa ukusetshenziswa komculo njengendlela yokuxhumana phakathi kwemikhiqizo nabathengi.
"Kanye nebhola, umculo ungenye yezinhlobo ezimbalwa zokuqukethwe ezikwazi ukugqugquzela izigidi zabantu ngesikhathi esisodwa. Uxhumanisa, uvusa imizwa, futhi udala amathuba ahlukile emikhiqizo ukuze isondele ezilalelini zayo. Ngibona amandla amakhulu okusondeza abakhangisi kanye nama-ejensi kule ndawo nge-Vevo," kusho uCelso David.
UDanilo Cordeiro, yena ngokwakhe, wakha umsebenzi wakhe ezindaweni zokuthuthukiswa kwebhizinisi, ukumaketha kwezohwebo, kanye nemidiya yokuthengisa, exhumanisa izinhlobo, ama-ejensi, kanye nabathengisi ngamasu asekelwe kudatha. Ngolwazi oluvela eMegaMidia kanye ne-GPA, inselelo enkulu yabaphathi kuzoba ukuhlanganisa i-Cencosud Media njengesilinganiso emakethe yaseBrazil, ukwakha ubudlelwano bezentengiselwano besikhathi eside kanye nokwandisa ukufinyelela komsebenzi ngabakhangisi abavamile nabangebona abavamile.
“Ngifuna ukufaka isandla ekuhlanganiseni i-Cencosud Media njengenye yezinkomba eziyinhloko ku-Retail Media eBrazil, ukwandisa ubudlelwano nama-ejensi nabakhangisi nokukhombisa amandla ezilaleli zayo ezifanelekayo zemikhiqizo ezingxenyeni ezahlukene,” kugcizelela uDanilo Cordeiro.
I-US Media ibilokhu yandisa iphothifoliyo yayo yabashicileli bomhlaba wonke futhi itshala imali emsebenzini okhethekile, okwazi ukuxhumanisa izimpahla zabalingani bayo nezidingo zendawo zemikhiqizo kanye nezinhlangano.
“UCelso noDanilo bayajoyina ukuqinisa izinhlaka ezimbili zamasu e-US Media. Ngolwazi lwabo, siyaqiniseka ukuthi bazokwandisa amandla e-Vevo ne-Cencosud Media eBrazil, basondeze ozakwethu emakethe yokukhangisa,” kusho uCarolina Tuttoilmondo, iPhini likaMongameli Wezokuthengisa le-US Media Brazil.
