Izitolo zaseBrazil ziyaqhubeka nohambo lwazo oluya phezulu, njengoba izinkampani ezinkulu ezingu-300 kulo mkhakha zithola imali engenayo engu-R$ 1.129 trillion ngo-2023, ngokusho kwe-Cielo-SVBC eqoqweni lezinkampani ezinkulu ezingu-300 eBrazil. Kulesi simo, imakethe ye-franchise iyagqama, ibhalise ukukhula okuncane okungu-19.1% ngonyaka odlule, ngokusho kwe-Brazilian Franchising Association (ABF). Ngalokhu kukhula, amanethiwekhi e-franchise adinga kakhulu izixazululo zobuchwepheshe ezingathuthukisa ukuxhumana nokuphathwa kwamayunithi awo.
I-Central do Franqueado, ipulatifomu ekhethekile kwezokuxhumana nokuphathwa kwamanethiwekhi e-franchise, isungula izinto ezintsha ngesici esisha esithembisa ukuthuthukisa ukuxhumana phakathi kwama-franchise nama-franchise. Ihlose ukufaka zonke izinqubo zokuxhumana endaweni eyodwa, ithuluzi elisha linikeza izici ezifana ne-video conferencing ehlanganisiwe, ama-call logs namarekhodi emihlangano, kanye nesikhungo sezingcingo esenziwe ngezifiso. Lobu buchwepheshe buhlose ukwenza lula ukusebenza kwansuku zonke kwamanethiwekhi e-franchise, okuvumela ukusebenzisana okusebenzayo nokuhlelekile, kanye nokuqinisekisa ukuphepha kwezomthetho kanye nensizakalo engenziwa ngezifiso ngomkhakha ngamunye.
Ngokusho kukaDario Ruschel, i-CEO yeCentral do Franqueado, enye yezinselelo ezinkulu emkhakheni we-franchise ukugcina ukuxhumana okusebenzayo phakathi kwamayunithi, ikakhulukazi uma amanethiwekhi asebenza ezifundeni eziningi. "Enye yezinselelo ezinkulu eku-franchiseni ukuqinisekisa ukuthi lonke ulwazi lufinyelela kumnikazi we-franchise ngamunye ngokucacile nangokushesha, ikakhulukazi kumanethiwekhi anemisebenzi ebanzi namayunithi amaningi asakazeke ezweni lonke," kusho yena.
Lesi sici siphinde sivumele abanikezeli be-franchise ukuthi bakhe amafomu enziwe ngokwezifiso futhi basungule izivumelwano zezinga lesevisi (ama-SLA) zezidingo ezahlukene, baqinisekise ukuthi izidingo zabanikezeli be-franchise ziyahlangatshezwa ngokushesha nangokunembile. Ngaphezu kwalokho, ukuhlanganiswa kokuxhumana kwangaphakathi epulatifomu kunciphisa ingozi yokwehluleka ekudluliseni imiyalezo ebalulekile, kugcina yonke inethiwekhi ivuselelwa futhi ihambisana njalo.
I-Ruschel iqinisa ukuzibophezela kwenkampani ekunikezeni izixazululo ezintsha ezihambisana nezidingo zemakethe ye-franchise. "Siyajabula kakhulu ukwethula leli thuluzi elisha, elimelela intuthuko enkulu endleleni amanethiwekhi e-franchise axhumana futhi ahlobana ngayo. Sikholelwa ukuthi ubumbano kanye nokusondelana kubalulekile empumelelweni ye-franchise, futhi sizibophezele ekuhlinzekeni amathuluzi adingekayo kumakhasimende ethu ukuze afeze imigomo yawo," kugcizelela uRuschel.
UJoão Cabral, i-COO ye-Central do Franqueado, ugcizelela izinzuzo zepulatifomu kubanikazi bama-franchise. “Nge-Central do Franqueado, abanikazi bama-franchise banganikeza ubudlelwano obusebenza kahle phakathi kwezilaleli ezimbili. Ipulatifomu yethu yathuthukiswa ukuze kube lula inqubo yamanethiwekhi e-franchise, inikeze ulwazi olunobungane noluxhumene kuwo wonke umuntu ohilelekile,” kusho uCabral.
Njengoba imakethe yama-franchise ichuma eBrazil, izixazululo ezifana nalezo ezinikezwa yiCentral do Franqueado ziqinisekisa ukusebenza kahle nokukhula okusimeme kwamanethiwekhi ama-franchise. Lo mkhakha, owathola imali engenayo engu-R$ 60.5 billion ngo-2023, uzisungule njengenye yezinsika zokuthengisa eBrazil, futhi ukusungula izinto ezintsha kudlala indima ebalulekile ekugcineni leli zinga lokukhula.
