I-Flywheel, igatsha lezobuchwepheshe bezitolo le-Omnicom, ithatha esinye isinyathelo esibalulekile ekwandiseni amakhono ayo e-Retail Media eLatin America futhi imemezela ukuhlanganiswa kwe-Mercado Ads, iyunithi yebhizinisi lokukhangisa le-Mercado Libre, epulatifomu yayo ye-Flywheel Commerce Cloud (FCC) yaseBrazil naseMexico. Le pulatifomu ivumela imikhiqizo nabakhangisi ukuthi babe nedatha ehlanganisiwe ye-Share of Voice and Media Reporting endaweni eyodwa, ehlanganisa imakethe enkulu kunazo zonke esifundeni.
“Ngalesi simemezelo, iFlywheel iqinisekisa ukuzibophezela kwayo ekuhlinzekeni ngeplatifomu ephelele neyisu kakhulu yokuphathwa kwemidiya ezimakethe. I-FCC iqinisa ikhono lemikhiqizo lokusebenza ngobuhlakani nangokuncintisana kakhudlwana eBrazil naseMexico, ngokufinyelela ekuqondeni okuguquguqukayo nokuvame kakhulu kokusebenza kwezikhangiso,” kusho uJanaina Reimberg, uMqondisi Ophethe weFlywheel LATAM.
Ngokuletha izikhangiso zeMercado ohlelweni lwe-FCC, iFlywheel ivumela izinqumo zemidiya ezihlakaniphile, ezisheshayo, nezincintisanayo ezingeni lamazwe ngamazwe.
“Namuhla, singumdlali wesithathu ngobukhulu wemidiya yedijithali eLatin America kanye nomdlali wemidiya omkhulu kunabo bonke esifundeni. Sisebenza nesizindalwazi esikhulu seqembu lokuqala esisivumela ukuthi sikhiqize izigidigidi zezibonakaliso zezethameli ukuze imikhiqizo ikwazi ukufinyelela abathengi abafanele ngesikhathi esifanele ohambweni lwabo. Ngaphezu kokuthuthuka kwezobuchwepheshe, ukuhlanganiswa kumelela ingqophamlando yesu lokubambisana phakathi kweFlywheel neMercado Ads,” kusho uMario Meirelles, uMqondisi Omkhulu weMercado Ads eBrazil.
Izinzuzo ezibalulekile ze-FCC:
- Ukubuka konke okuncintisanayo: ukuqapha ukuba khona okukhokhelwayo kanye nokwemvelo ku-Mercado Libre, ezingeni lomkhiqizo kanye nomkhiqizi, okuvumela amazinga anembile kakhulu namasu aqinile okwandisa ukwabelana ngezwi.
- Ukuhlanganiswa kwedatha endaweni eyodwa: imikhankaso yabezindaba kanye nokutshalwa kwezimali manje kungahlaziywa ngqo ku-FCC, ngokuzenzakalela imibiko kanye nokuhlanganisa ulwazi oluvela kumapulatifomu amaningi. Lo mbono ohlanganisiwe uvumela ukuhlaziywa okuqhathanisayo nabanye abadlali bemidiya.
- Ukuthuthukiswa kokutshalwa kwezimali: idatha yokusebenza okuhlanganisiwe isiza ekuboneni amathuba okukhula, ukulungisa okubhida , nokuqondisa izinsiza emikhankasweni enenzuzo ephezulu kakhulu.
- Ukwandisa ukumbozwa kwesifunda kanye nomhlaba wonke: Ukufakwa kweMercado Libre kuphothifoliyo yabathengisi abangochwepheshe kuqinisa ubukhulu kanye nokuvumelana kwe- data lake , kwandise ukuqonda okutholakala kumakhasimende emhlabeni jikelele.
